Advertising & Promotions Executive

Job Description:

• Conduct market research and identify ways to improve customer engagement and experience
• Support the planning and execution of mall-wide promotions, campaigns, and events to boost traffic and tenant revenue
• Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue
• Liaise with vendor and tenants in managing digital marketing, content creation, and social media engagement across platforms
• Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events
• Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media
• Prepare media releases and publicity materials and copy writing for mall events
• Evaluate campaign performance and data analytics
• Liaise with front line staff and backend departments for marketing campaigns

Requirements:

• Diploma in Marketing / Mass Communications or relevant experience
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics