Job Overview
Company
PUBLICIS SOUTH EAST ASIA
Category
Marketing & Media
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Job Description
Responsibilities
- Develop and execute AI-enhanced content strategies aligned with brand and audience goals.
- Lead cross-functional teams in applying AI tools for ideation, production, and personalization.
- Experiment with emerging AI technologies such as generative models, virtual companions, and dynamic narratives.
- Support internal AI literacy programs and contribute to role evolution frameworks.
- Ensure responsible and ethical use of AI in content creation.
- Define KPIs and track effectiveness of AI-driven content initiatives
Requirements
- Minimally 10 years of experience working advertising and background in media & content
- Good understanding of social and content solutions and how they work for brands
- Excellent analytical skills and ability to deliver social consultancy projects to clients (social listening, social performance analysis, social strategy)
- Expertise in measurement of sociak/content campaigns
- Experienced project manager, who is used to managing multiple projects
- Ability to lead AI transformation initiatives while integrating with advertising & media
- Able lead and oversee a team of executives specializing in data, AI & content
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About PUBLICIS SOUTH EAST ASIA
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