AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand)
Join to apply for the AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand) role at Puffy
We’re seeking a visionary and results-oriented AI-First UI/UX Design Manager to lead our design function into the future.
Based in our dynamic Dubai headquarters, you will report directly to the CEO and hold ultimate ownership of our e‑commerce web design.
This is more than a design leadership role; you are a strategic partner tasked with revolutionizing our design process and customer experience through the integration of artificial intelligence.
The ideal candidate is a seasoned UX/UI leader with a passion for e‑commerce and a proven ability to leverage cutting‑edge AI tools.
You will not only elevate our brand’s digital presence but also solve critical challenges by mentoring your team through a significant technological shift, fostering a culture of innovation, eliminating inefficiencies, and building a highly collaborative, data‑driven design engine that directly impacts our bottom line.
We believe elite talent deserves a premium commitment.
We back our vision with two things you won’t find anywhere else: a world‑class lifestyle and the world’s most advanced AI‑native toolbox.
Your Reward
- A highly competitive and transparent salary range of AED 25,000 - AED 35,000 per month + performance bonus, all tax‑free.
Your Toolbox
- We are rebuilding our entire design engine around AI‑first tools such as Figma AI, Adobe Firefly, and LLM‑powered personalization.
Key Responsibilities
- Architect the AI‑First Design Revolution: Build an AI‑powered design practice, deploying Figma AI, Adobe Firefly, and LLM systems to cut design‑to‑deployment time by 40%.
Create conversion‑focused e‑commerce experiences and personalization patterns that make traditional e‑commerce obsolete.
- Transform Operations & Lead with Velocity: Evolve the team from sequential to agile, implementing collaborative workflows that eliminate bottlenecks.
Mentor designers to become AI‑native practitioners while maintaining brand consistency through systematic governance.
Own the entire customer journey—from Home to Checkout—ensuring every pixel drives conversion.
- Drive Revenue Through Experimentation: Execute a sophisticated CRO roadmap using A/B testing and multi‑armed bandits to achieve aggressive conversion targets.
Partner with Marketing and Analytics to implement AI‑shaped UX patterns, from recommendation modules to guided selling flows.
- Translate Vision into Business Impact: Become the voice of design in the C‑suite.
Own the narrative that connects design decisions to business outcomes, presenting clear, data‑backed arguments to the CEO and cross‑functional leaders that secure buy‑in and drive the company forward.
Qualifications
- 7–10 years in web design for e‑commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
- A portfolio that shows shipped PDP/PLP/Checkout improvements tied to clear business metrics.
- Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
- Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
- Familiarity with AI‑shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
- Comfort collaborating on experiments (A/B vs multi‑armed bandits) with Growth and understanding trade‑offs between optimization speed and causal certainty.
- Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e‑commerce sites.
Puffy DNA
- Be the Owner: We don’t hire employees; we welcome owners.
You make decisions and see them through.
- Execute with Urgency: Relentless speed and precision in a high‑stakes environment.
- Demand Excellence: Push boundaries, insist on the highest standards.
- Go All‑In: Rally as one team to cross the finish line.
What Success Looks Like
In 12–24 months, you will have built a world‑class AI‑first design practice for an AI‑first ecommerce leader and be living a tax‑free, world‑class lifestyle in Dubai.
You will look back at this as the moment your career transformed from a great Design Manager to a true industry architect of AI‑powered commerce.
Ready to shape your story?
Click “Apply” and take the first step.
Senior‑level & Employment
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Design, Art/Creative, and Marketing
- Industry: Retail
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