Overview
To lead the next phase of our AI evolution, we’ve launched a new business unit AIDA – Artificial Intelligence & Data Analytics – a strategic engine driving our transformation designed to scale our AI ambitions with precision and purpose.
This marks a pivotal shift in how we operate, innovate, and serve to embed intelligence into every layer of our business.
At Singtel, this is more than a technology upgrade.
It’s a strategic transformation that redefines how value is created across the enterprise core— augmenting human capabilities and unlocking entirely new potential.
It is a transformation journey by aligning people, platforms, and processes under one cohesive strategy.
Our mission is to build AI literacy, and foster a culture where intelligence empowers people.
We welcome you to join us on a transformational journey that’s reshaping the telecommunications industry — and redefining what’s possible with AI at its core.
Grow with us in a workplace that champions innovation, embraces agility, and puts human potential at the heart of everything we do.
Responsibilities
1.
User Research and Experience Design
- Conduct user research, interviews, and contextual inquiries to understand user needs, behaviors, and pain points.
- Create user personas, journey maps, and experience flows to inform solution design.
- Translate business and functional requirements into wireframes, mockups, and prototypes that support usability and user-centered design.
- Work closely with Product Owner, developers, and stakeholders to co-design solutions aligned with project goals.
- Participate in agile ceremonies and incorporate feedback from sprints and demos into iterative design improvements.
- Ensure design consistency, accessibility, and adherence to UI/UX best practices across AI applications.
3.
Usability Testing and Feedback Loop
- Design and execute usability test plans, including task-based testing, A/B testing, and surveys.
- Analyze test results to identify usability issues, collect actionable insights, and propose design enhancements.
- Support user acceptance testing (UAT) by validating the final implementation against design intent and user requirements.
4.
Documentation and Design Assets
- Develop and maintain design documentation including design systems, screen specifications, and annotated prototypes.
- Create user guides or onboarding materials to facilitate solution adoption when needed.
5.
Continuous Improvement and Innovation
- Monitor post-implementation user experience and recommend enhancements.
- Stay up to date with UX/UI trends, tools, and AI interface design patterns to inform solution improvement.
Qualifications
Skills for Success:
- 2–6 years of experience in UX design and testing
- Good to have experience in AI, analytics, or process automation
- Good to have experience in Workshop facilitation and storytelling for design justification
- Proficiency in design tools – Figma, usability testing techniques, and prototyping and wireframing
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