Overview
The Creative plays a key role in conceptual development, design execution, and idea generation across a range of audiences, brands, and industries.
This role builds on strong technical and conceptual foundations, with the ability to independently manage projects, collaborate across teams, and contribute strategically to creative outputs that drive business and brand impact.
Responsibilities
- Craft: Conceptualise and design for a variety of audiences, brands, and industries.
Produce creative outputs across multiple formats including static, animated, digital, print, OOH, experiential, and short-form video content.
Execute the visual style of campaigns through art direction, styling, and storyboarding.
Ensure excellence in layout, typography, and final execution.
Stay current with design trends, technology, and platform-specific best practices.
- Ideation: Actively participate in and sometimes lead brainstorming and ideation sessions.
Confidently contribute conceptual thinking to campaigns and projects.
Ideate, film, and create short-form content for social platforms (TikTok, Instagram).
Propose new, unexpected ideas that are strategically aligned to client goals.
- Project Ownership: Own assigned projects from ideation through to final delivery with increasing independence.
Maintain strong project management skills including timeline adherence, file management, and quality assurance.
Manage feedback cycles effectively and adjust outputs to meet creative direction and client expectations.
- Team Development: Collaborate closely with creative directors, account management teams, designers, photographers, and other external partners.
Act as a positive, solution-oriented team member who contributes to a collaborative studio environment.
Mentor junior team members when opportunities arise.
- Client Engagement: Participate in client meetings with guidance.
Present creative work clearly and professionally to internal teams and, when appropriate, to clients.
Respond to feedback with openness and adaptability, ensuring creative intent is preserved.
Begin developing an understanding of client communication styles and priorities.
- Business Impact: Support the delivery of creative work that aligns with client objectives and brand strategy.
Take ownership of projects within smaller accounts or content-driven workstreams.
Begin proposing proactive ideas that strengthen campaign performance.
Build awareness of how creativity supports marketing outcomes and contributes to client satisfaction.
Qualifications
- Deep understanding of layout, typography, and art direction.
- Confident executing full creative process independently.
- Clear articulation of ideas, both conceptually and through design thinking.
- Ability to manage multiple projects and strict deadlines independently.
- Highly proficient in Adobe Creative Suite (Photoshop, Illustrator); knowledge of Premiere Pro, After Effects, and InDesign is a strong advantage
- Strong awareness of trends in design, social media, and technology.
Additional information
Creatives are expected to evolve from strong executors into proactive strategic thinkers capable of leading project streams, shaping campaign direction, and engaging clients confidently.
Key milestones include:
- Leading creative ideation and execution across a broader range of projects.
- Building trusted relationships with internal teams and external partners.
- Gaining confidence in presenting work directly to clients.
- Preparing to step up into the Senior Creative role, where leadership, mentorship, and greater strategic ownership are expected.
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