Know ATS Score
CV/Résumé Score
  • Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: ASEAN Head of Consumer.
Singapore Jobs Expertini

Urgent! ASEAN Head of Consumer Job Opening In Singapore, Singapore – Now Hiring Substance



Job description

Lead commercial growth.

Shape omnichannel strategy.

Redefine regional consumer connection.

We work with brands that don’t just follow markets — they move them.

We’re now leading the search for an ASEAN Head of Consumer on behalf of a fast-growing consumer business group anchored in Indonesia, with ambitions across the region.

This is a pivotal commercial leadership role — driving end-to-end P&L ownership, omnichannel strategy, and ASEAN market expansion, starting with Indonesia and scaling into Singapore, Malaysia, the Philippines, and Thailand.

If you’ve run country or regional businesses, understand what it takes to localize consumer playbooks, and can lead teams across both brick and click, this is your next move.

What You’ll Own

Regional Consumer & P&L Leadership

  • Lead the Indonesia business while preparing market entries across ASEAN.

  • Own full commercial performance: retail, e-commerce, marketplace, and distribution.

  • Build country-level strategies grounded in data, shopper insight, and retail conditions.

Omnichannel Execution & Consumer Experience

  • Drive consistency across all consumer touchpoints: from offline retail to marketplaces to DTC.

  • Ensure merchandising, pricing, stock, visibility, and campaigns hit market-by-market benchmarks.

  • Collaborate closely with marketing and product to deliver standout, localized brand moments.

Brand & Partner Development

  • Manage global and regional brand partnerships, owning commercial terms and trade outcomes.

  • Shape portfolio expansion — from third-party to private label — while protecting brand integrity.

  • Stay one step ahead of consumer shifts, market trends, and competitive moves.

Team Building & ASEAN Expansion

  • Recruit and lead high-performing teams across the region, developing future country GMs and commercial leads.

  • Work closely with founders and C-levels to define go-to-market strategies for new countries and channels.

  • Identify whitespace — new retail formats, channels, and monetization opportunities.

Requirements

WHAT YOU BRING

    • 10+ years in commercial or GM roles — ideally across beauty, lifestyle, retail, or FMCG.

    • OR you have proven track record in market expansions within ASEAN market
    • Proven P&L leadership, team building, and omnichannel execution across at least 2 ASEAN markets.

    • Deep understanding of how Southeast Asian consumers shop, engage, and switch.

    • Strong operator instincts — paired with strategic chops to influence boardroom decisions.

    • Clear, confident communicator — able to galvanize cross-functional teams, partners, and internal stakeholders.

    • Fluent in English.

    • Willing to relocate to Jakarta Indonesia

This is not just a market role — it’s a mandate to scale consumer connection across borders.

If you're ready to shape what beauty retail looks like in ASEAN, we’d like to hear from you.

Apply or connect with the team at Substance.

Benefits

At Substance, we’re all about action, not just talk.

If your profile aligns with what we need, you’ll hear from us within 1-2 weeks.

If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact.

We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte.

Ltd.

| EA License No: 24C2398


Required Skill Profession

Advertising, Marketing, Promotions, Public Relations, And Sales Managers



Your Complete Job Search Toolkit

✨ Smart • Intelligent • Private • Secure

Start Using Our Tools

Join thousands of professionals who've advanced their careers with our platform

Rate or Report This Job
If you feel this job is inaccurate or spam kindly report to us using below form.
Please Note: This is NOT a job application form.


    Unlock Your ASEAN Head Potential: Insight & Career Growth Guide


  • Real-time ASEAN Head Jobs Trends in Singapore, Singapore (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for ASEAN Head in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 4176 jobs in Singapore and 3866 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in ASEAN Head roles. These dynamic trends provide a better understanding of the job market landscape in these regions.

  • Are You Looking for ASEAN Head of Consumer Job?

    Great news! is currently hiring and seeking a ASEAN Head of Consumer to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Substance adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:
    • 1. Independence
    • 2. Loyalty
    • 3. Impartiality
    • 4. Integrity
    • 5. Accountability
    • 6. Respect for human rights
    • 7. Obeying Singapore laws and regulations
  • What Is the Average Salary Range for ASEAN Head of Consumer Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

  • What Are the Key Qualifications for ASEAN Head of Consumer?

    Key qualifications for ASEAN Head of Consumer typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.

  • How Can I Improve My Chances of Getting Hired for ASEAN Head of Consumer?

    To improve your chances of getting hired for ASEAN Head of Consumer, consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

  • Interview Tips for ASEAN Head of Consumer Job Success
    Substance interview tips for ASEAN Head of Consumer

    Here are some tips to help you prepare for and ace your job interview:

    Before the Interview:
    • Research: Learn about the Substance's mission, values, products, and the specific job requirements and get further information about
    • Other Openings
    • Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.
    • Dress Professionally: Choose attire appropriate for the company culture.
    • Prepare Questions: Show your interest by having thoughtful questions for the interviewer.
    • Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.
    During the Interview:
    • Be Punctual: Arrive on time to demonstrate professionalism and respect.
    • Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.
    • Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.
    • Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.
    • Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.
    • Follow Up: Send a thank-you email to the interviewer within 24 hours.
    Additional Tips:
    • Be Yourself: Let your personality shine through while maintaining professionalism.
    • Be Honest: Don't exaggerate your skills or experience.
    • Be Positive: Focus on your strengths and accomplishments.
    • Body Language: Maintain good posture, avoid fidgeting, and make eye contact.
    • Turn Off Phone: Avoid distractions during the interview.
    Final Thought:

    To prepare for your ASEAN Head of Consumer interview at Substance, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Substance's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

  • How to Set Up Job Alerts for ASEAN Head of Consumer Positions

    Setting up job alerts for ASEAN Head of Consumer is easy with Singapore Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!