Assistant Manager (Marketing)

Job Responsibilities

• Set up process for day-to-day marketing operation
• Formulate marketing strategies and implement campaigns and events to drive higher traffic and increase tenant sales, including post campaigns review
• Plan and gather tenants’ participation for joint collaborations event
• Liaise with advertising agencies, contractors, event companies to assist in campaigns and marketing collaterals
• Work closely with Leasing department in the leasing of concourse space, pushcart, and advertisement space
• Develop presence in social media platforms and integrate marketing events or promotion online
• Keep abreast with the latest marketing technologies and trends to uncover new marketing opportunities
• Monitor expenses and adhere to budget allocation
• Makes recommendations on best practices within chain
• Proactively monitor campaign ROIs, derive actionable insights and take prompt actions to conduct A/B testing and optimize marketing performance

Job Requirements

• Degree in Business, Marketing, Mass Communication, or relevant field
• Min 3 years of experience in similar position, preferably with experience in retail environment
• Experience in organizing campaigns and events
• Strong marketing, communications and brand management skills, with proven interest in marketing-related fields
• Able to work independently as well as part of a team in a fast-paced environment
• Able to work within tight timelines, resourceful and systematic in resolving problems
• Clear communicator and presenter with excellent written and verbal communication skills