Assistant Manager, Student Recruitment

My client, one of Asia's top-ranked and accredited global educational institutions, is seeking a dynamic Assistant Manager in EMBA Student Recruitment to join their ranks, playing a key role in shaping the next generation of business leaders.

This is a high-impact role combining strategic recruitment, marketing, and partnership development to drive enrollment growth for their EMBA programs.

In this role, you will drive EMBA enrollment through active lead generation, outreach, and pipeline management, ensuring prospective students experience a seamless admissions journey.

You will collaborate with Digital and Creative teams to design impactful campaigns, plan webinars and networking events, and represent the institution at educational fairs and industry engagements.

You will also develop strategic partnerships with corporates, professional associations, and HR networks to create sustainable enrollment pipelines, while coordinating internally across admissions, marketing, academic, and accounts teams.

Key Responsibilities

Student Recruitment & Sales

• Actively drive EMBA enrollment through lead generation, qualification, and conversion.
  
  
• Conduct cold outreach and proactive engagement with prospective students.
  
  
• Manage the full admissions cycle, ensuring a seamless and professional applicant experience.
  
  
• Achieve monthly and quarterly enrollment targets through disciplined sales and pipeline management.
  
  

Marketing, Events & Lead Generation

• Collaborate with Digital and Creative teams to design and implement effective lead generation campaigns.
  
  
• Plan and execute networking events, webinars, information sessions, and professional engagement activities.
  
  
• Support and amplify referral programs to attract high-quality candidates.
  
  
• Represent the institution at education fairs, industry conferences, and professional association events.
  
  

Partnership Development

• Build and maintain strong partnerships with corporates, professional organizations, and industry associations.
  
  
• Work with HR departments, training managers, and industry networks to develop sustainable enrollment pipelines.
  
  
• Explore innovative collaborations to strengthen the school's presence in the professional education space

Reporting & Coordination

• Coordinate with internal teams including academics, admissions, accounts, and marketing to ensure smooth operations.
  
  
• Maintain accurate and up-to-date records in the CRM system.
  
  
• Provide market intelligence, competitor analysis, and periodic performance reports to the Head of Student Recruitment.
  
  

Requirements

·  Min Diploma/Degree in Business Administration or equivalent

·  At least 2-3 years of proven experience in student recruitment, sales, or business development, ideally in higher education or professional programs

·  Experience with corporate partnerships, professional networks, or industry associations is a plus

·  Familiarity with executive education or EMBA programs is advantageous

·  Familiarity with CRM systems and experience generating reports for strategic decision-making is strongly preferred