Business Function
The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue.
We are looking for a teammate who takes challenges positively, enjoys problem-solving, is highly analytical, and believes there is always a solution when there is a problem.
This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and hands-on experience with proven strategic planning and campaign execution capabilities.
We look forward to having you join our team and be part of our ad transformation journey.
Key Responsibilities:
- Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
- Perform gap analysis and provide guidance on digital campaign optimisation.
- Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
- Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
- Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc.
to provide insight and actionable suggestions.
- Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
- Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
- Play an important part in all ad transformation activities, contributing to the business growth.
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