Overview
The Assistant Store Manager is responsible for the overall store management by efficiently leading a team and ensure smooth operations to optimize sales and deliver outstanding customer service.
Be an ambassador of Sephora and embrace working in a fast paced environment.
Responsibilities
- People Management – Involved in the recruitment of store team together with HR department; Maintain employee turnover and absenteeism; Train and Develop; Ensure all new joiners are well-trained and integrated into the environment; Work with the Store Manager on training plans and objectives for the store team; Coordinate training schedules and follow up with the Store Manager; Develop the Store team individual career path; Performance Management – Work with the Store Manager on individual and store objectives / KPIs; Conduct annual, half yearly and quarterly individual performance review with the Store team; Provide constructive feedback and constantly provide coaching to the team for improvement; Propose internal promotions and transfers when necessary; Organize and Animate – Conduct the Store team briefing every shift; Plan a well-organized store roster according to daily traffic and sales trend, optimizing the team resources; Ensure that the team’s grooming and behavior are according to the store’s SOP; Work with the Store Manager on any disciplinary issue; Demonstrate the Sephora DNA to inspire and motivate the team; Create a positive and exciting environment with great team spirit
- Drive Sales – Responsible for daily store operations, achieving store sales and profitability and ensuring every customer receives great service experience; Set and communicate the KPIs to the team during the daily briefing; Communicate to the team on hourly sales achievements and take prompt action to achieve final goal when necessary; Communicate and ensure that the team is aware of all the brand promotions mechanics and incentives; Ensure that complimentary gift wrapping services are introduced, key product launches and initiatives are fully supported; Be operationally hands-on, working with the team on the sales floor to achieve KPIs set
- Optimize Store Profitability – Keep abreast of direct competitors' promotional activities and propose action plan to the Store Manager; Analyze the sales, KPIs, store’s activity and propose action plan on a weekly and monthly basis; Participate in cost management control
- Customer Service – Build and nurture a strong relationship with loyal customers; Constantly focus on new members recruitment (CRM) to achieve the KPIs set; Coordinate with HQ CRM team to ensure smooth implementation of Sephora’s CRM operations and policie; Manage and resolve any customer’s feedback; Ensure that every team member is trained on Mystery Shopper standard and the standard is practised consistently
- Merchandising – Ensure that the store is in good condition i.e. shelves are replenished, fixtures are clean, testers and prices are present in good condition; Ensure that the merchandising guidelines and planograms are followed according to the Merchandising Book and requirements
- Stock Management – Monitor the stock inventory process to minimize shrinkage and accuracy in stock management; stock room is according to Sephora’s guidelines and standards; Liaise with Supply Chain team on any stock issue
- Cash & Till Management – Train staff and enforce Sephora’s cash handling and shortage prevention procedures; Ensure that store funds and deposits are maintained in accordance with Sephora’s policies
- Others – Ensure communication within Weekly Action Box is disseminated to the team and required actions are implemented and follow through; Ensure store compliance with Sephora's audit processes and requirements; Any other ad hoc duties assigned
Qualifications
- We would love to hear from you if you are someone with…
- 6 years’ experience in store operations or sales management of which 3 years in leading and developing a team
- Experience in retail, FMCG or hospitality industry is preferred
- ood analytical skills with an eye for detail
- Proven leadership skills
- Strong interpersonal communication skills
- Service oriented with great passion for retail industry
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