Job Title: Assistant/Brand Manager
Responsibilities
- Drive brand growth by developing and executing trade marketing strategies and sales plans that deliver distribution gains, market share, and revenue objectives.
- brand visibility and drive sales growth.
- Collaborate with Sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes.
- Monitor and manage inventory flow with the purchasing team to prevent out-of-stocks and ensure continuous sales performance.
- Prepare, track, and analyze monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.
- Develop, execute, and evaluate trade promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
- Manage brand promotional funds with a focus on generating sales growth and measurable returns.
- Partner with brand principals/owners to align on sales targets, joint business plans, and growth strategies.
- Undertake any other ad-hoc trade marketing and sales responsibilities to achieve business objectives.
Requirements
- Degree/Diploma in Business, Marketing, or related field.
- 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
- Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
- Proficient in Microsoft Office (Excel, PowerPoint).
- Results-driven with strong commercial acumen.
- Organized, detail-oriented, and able to manage multiple priorities.