Associate Director, Private Bank Marketing

Job description

Job ID: 37657

Location: Singapore, SG

Area of interest: Marketing, Brand & Communications

Job type: Fixed Term Worker

Work style: Hybrid Working

Opening date: 3 Sept 2025

JOB SUMMARY

The Associate Director of Private Bank Marketing is responsible for delivering and maintaining the Private Bank's client materials, sales collateral, and digital platforms.

The role ensures outputs are accurate, consistent with brand standards, and designed to enhance the client experience while supporting business development across markets.

It involves end-to-end project coordination – from planning and stakeholder alignment through to content writing, design execution, and final delivery.

Key priorities include refreshing materials, maintaining digital channels, and supporting communications that reinforce brand positioning and client engagement.

The ideal candidate should possess strong project management and stakeholder coordination skills, excellent communication abilities, and a keen eye for detail and design.

Experience in, or understanding of, the financial services industry, particularly Private Banking, is preferred.

RESPONSIBILITIES

Strategy

• Support the implementation of Corporate Affairs, Brand & Marketing (CABM) strategies for the regions by delivering high-quality client-facing materials and digital platforms.
  
  
• Manage and execute strategic and tactical projects, ensuring delivery on time, on budget, and within agreed scope while working closely with Group, regional, business and product teams across the Bank.
  
  
• Ensure the Brand strategy framework (e.g., brand positioning and brand architecture) is consistently applied across all materials and digital platforms to reinforce overall brand positioning through tone, manner, look and feel.
  
  

Business

• Contribute to business objectives by ensuring all materials and digital platforms drive engagement, client confidence, and brand strength.
  
  
• Maintain awareness of industry trends and leverage best practice solutions to ensure outputs remain client-relevant, competitive, and aligned with market expectations.
  
  

Processes

• Support the end-to-end management of refresh projects, from planning through to content writing, design execution, and final delivery.
  
  
• Coordinate across multiple stakeholders and regions to gather inputs, secure approvals, and align outputs with business and brand expectations.
  
  
• Uphold rigorous quality control processes, ensuring accuracy, consistency, and attention to detail in all deliverables.
  
  

People & Talent

• Act as a strong team player, demonstrating collaboration, setting high standards of delivery, and fostering positive working relationships across internal teams and external partners.
  
  

Risk Management

• Ensure adherence to the Risk Management Framework, Group Code of Conduct, and applicable policies, procedures, and guidelines.
  
  
• Identify and mitigate reputational and operational risks by ensuring compliance with brand standards, country regulations, and approval requirements.
  
  

Governance

• Complete all mandatory training, including e-learning, within stated timeframes to ensure understanding of roles in delivering effective governance.
  
  
• Adhere to established governance and approval frameworks, ensuring all outputs follow required processes.
  
  
• Maintain clear documentation and version control of all deliverables and approvals.
  
  

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.
  
  
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
  
  This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  
  
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  
  

Key Stakeholders

• Internal: Corporate Affairs, Brand and Marketing (CABM) members, Private Bank Marketing and Communications teams, Global Brand team, Group and Country Compliance and Legal teams, Private Bank Operations, Sales and Management team, Private Bank Group and Country Business Management teams, Private Bank Product and Solutions team, Chief Investment Office.
  
  

• External: Creative agencies, content editors and writers, and other vendors and suppliers

Our Ideal Candidate
May be required to perform other responsibilities as assigned under Group, Country, Business, or Functional policies and procedures.

Functional:

• 6 +years of CABM experience, preferably in the banking/financial services industry
• Strong stakeholder management and communication skills, with ability to engage diverse stakeholders across functions and geographies.
  
  
• Proven project management experience, delivering initiatives on time while managing multiple priorities and coordinating across teams.
  
  
• Excellent written communication skills, with the ability to draft, edit, and refine content for clarity and impact.
  
  
• Keen design sense and attention to detail, ensuring consistency and alignment with brand standards.
  
  
• Experience working across digital platforms and communication channels.
  
  
• Strong interpersonal skills, with the ability to build collaborative working relationships.
  
  
• Familiarity with the banking and financial services industry; exposure to Private Banking is preferred.
  
  
• Education - Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent relevant experience).
  
  
• Certifications Completion of mandatory Bank e-learning modules as required.
  
  
• Languages Fluency in written and spoken business communication is essential; proficiency in Chinese is preferred.
  
  

Role Specific Technical Competencies

• Brand Strategy & Management - Uses tools and processes for creating and maintaining a marketing approach to promote the company or a product line.
  
  
• Business Acumen - Understands the Bank's business and its activities, including organisational and industry-wide matters, and applies such knowledge to business decisions and activities.
  
  
• Content Marketing - Develops compelling and relevant content topic ideas that appeal to the target audience through visual, written or auditory content to retain and engage the target audience to ultimately drive profitable customer action; Enables the brand to create content that enhances engagement, interaction and community connectivity.
  
  
• Creative Content Production - Ideates and develops original non-written creative content (e.g. podcasts, long-form and short-form video content, photo editing, graphic design, advertising collateral etc.) to enhance audience engagement that appeal to customer personas in specific channels (e.g. social media channels, website, app content etc.).
  
  
• Digital Channel Management - Leverages and manages digital channels to deliver the Bank's value propositions to strengthen brand identity, visibility and reputation.
  
  
• Cost Management - Plans, proactively controls and manages cost in various contexts (e.g. short-term projects) to keep within financial budgets of the business.
  
  Leverages on tools, techniques and procedures needed to establish and monitor costs.
  
  

Key Behaviours

• Customer focused: Keeps client needs and experience at the centre of all deliverables.
  
  
• Proactive and results oriented: Takes ownership of tasks, manages priorities effectively, and delivers projects on time.
  
  
• Risk awareness: Identifies potential reputational or operational risks in communications and adheres to governance, regulatory and compliance standards.
  
  
• Collaborative team player: Works openly and effectively with colleagues across functions, geographies, and with external partners.
  
  
• Adaptable: Embraces change, maintains a constructive mindset under pressure, and adapts quickly when priorities shift or ambiguity arises.
  
  
• Innovative and improvement-oriented: Looks for ways to improve processes, digital platforms and marketing outputs for efficiency and impact.
  
  
• Effective communicator: Expresses ideas clearly, both verbally and in writing.
  
  
• Integrity and accountability: Acts with honesty, responsibility and ethical conduct
• Culturally inclusive: Values diversity and collaborates effectively across different teams and cultures.
  
  
• Positive and open-minded: Reflects on own work, welcome feedback, and seeks opportunities to learn and grow.
  
  

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact.

For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other.

We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before.

If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you.

You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours.

When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  
  
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  
  
• Flexible working options based around home and office locations, with flexible working patterns.
  
  
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  
  
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
  
  

Required Skill Profession

Other General