Associate Manager, Growth Marketing

Job description

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching over 7.4m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.


The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth.

Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns.

We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth.

By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily.

Embark on a rewarding journey with us and make a significant impact in the world of marketing.


About the Job
As a member of our valued paid media team, you will help implement key growth strategies, giving you direct exposure to our business decisions and the chance to build in-depth expertise in the Hong Kong finance sector.


The Associate Manager, Marketing will be responsible for:
Lead end to end growth marketing strategies for your vertical/account to build awareness and drive sustained growth and/or reinforce SingSaver’s leadership for the product vertical(s)
Maintaining a pulse on marketplace and user acquisition trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts
Develop and execute go to market strategies (including promotion and campaign planning) to acquire new customers and applications or purchases, including executing multiple campaigns upon receiving brief(s) from commercial team, and bringing them to life across all touchpoints across organic, paid and affiliate channels to achieve the best commercial results for SingSaver.


Campaign projections - Work with the BA to feedback on the growth drivers.


Work closely with commercial and product teams & otherkey teams and stakeholders, both locally and regionally, to ensure achievement of revenue targets for assigned vertical or products on a regular basis
Manage all campaign & project timelines and provide regular reporting on performance, budget spend and ROI.


Brief & collaborate with content and creative teams and/or external agencies for development of advertising and copy, ensuring learnings and best practice are applied.

Ensuring that the creative and communication is the best possible representation of the campaign lies with the Growth Marketing Manager.


Manage overall project/campaign marketing budget and working with performance marketing team and/or agency.

Review, feedback and escalate if the paid copy is not reflective of the campaign.


Lead all advertising efforts, from upper to lower marketing funnel, including reviewing proposals plus negotiating with local publishers and media providers
Creatory, Seedly, and other additional acquisition channels for your product vertical(s), optimizing to ensure they run cost efficiently and effectively
Provide post campaign reports and analysis that identify insights, learnings and future recommendations.


People Manager tasked with the responsibility to lead, guide and coach team members to drive strategies, execute on initiatives and campaigns effectively and efficiently, led by purposeful data and metrics
Lead major campaigns for vertical and/or portfolio working with other marketing managers within the growth marketing team
In this role, we are looking for someone with:
Bachelor’s Degree, ideally in business or marketing
3+ years of marketing and campaign experience, including campaign management and digital media planning experience
Experience in banking, ecommerce, fintech, finance, insurance or personal finance industries preferred
Ability to manage multiple campaigns at any one time to achieve the best performance
Strong cross-functional project management skills and proven ability to deliver on time and on budget
Solid understanding of media mix, digital marketing and CRM concepts
Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Facebook) and digital display marketing platforms (Google Ads)
Proven track record of running successful campaigns to drive conversion and optimising towards campaign KPIs
Excellent verbal communication and interpersonal skills
A relentless sense of responsibility and ownership in problem-solving
The ability to adapt quickly to the fast-paced start-up environment and process new information on the go
Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
Incredible people skills and flair for working under pressure in a fast-paced environment
Positive attitude and ability to work with suggestions and feedback from multiple parties
#MoneyHeroGroup #LI-BP1
What can you expect from us?
Impact : We are actively empowering and connecting people to a better financial future.

Join us if you want to help us achieve our mission.


Work : We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.


Culture : We take our work seriously but don’t hesitate to keep things light.

We can only create magic when we have a little bit of fun.


Thrive : We launched in 2014, and now help over 10 million monthly users make the best financial decisions.

Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.


Reputation : We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
EEO Statement
MoneyHero Group is an equal opportunity employer.

We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment.

Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.


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Required Skill Profession

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