B2B Sales Representative
Singapore Market – Industrial Polyurethane Products
About Meka Innovation Pte Ltd
Meka Innovation Pte Ltd is a design and engineering agency turning abstract ideas into real possibilities.
As part of a continued evolution, we are launching a niche industrial sales and services platform, starting with specialised PolyUrethane Products.
Role Overview
We are seeking a B2B Sales Representative to spearhead our market entry into Singapore.
This is a new business acquisition role focused on opening doors with industrial distributors, OEMs, and system integrators.
The right candidate is a proactive go-getter who thrives on cold outreach, building relationships, and winning new accounts.
Key Responsibilities
- New Business DevelopmentIdentify and target distributors, importers, and industrial buyers in key sectors (packaging, logistics, automation, petrochemical, maritime, construction).
Drive outbound prospecting (calls, LinkedIn, visits, trade shows).
Build and manage a pipeline of qualified opportunities.
- Client EngagementPresent the PolyUrethane product portfolio to procurement teams, distributors, and technical buyers.
Understand client requirements and raise technical support, if necessary.
Negotiate terms, pricing, and supply agreements.
- Distributor/Channel AcquisitionSecure partnerships with top industrial distributors in Singapore.
Support onboarding of PolyUrethane products into catalogs/e-commerce platforms (e.g. RS, MISUMI, Moglix).
- Market DevelopmentTrack competitor activity and market trends in Singapore.
Provide feedback to leadership on pricing, positioning, and demand patterns.
Represent company at industry networking events and exhibitions.
Qualifications
- Experience: 3–6 years of B2B sales experience in industrial products, MRO, or engineering components.
- Background: Prior experience selling into distributors, OEMs, or manufacturing companies strongly preferred.
- Skills:Strong hunter mindset — proactive prospecting and outreach.
Excellent communication and negotiation skills.
Able to build rapport with procurement managers and engineers alike.
Organized, self-driven, and comfortable with reporting pipeline metrics.
- Education: Diploma or degree in Business, Engineering, or related field preferred (but not mandatory if proven sales track record).
KPIs / Success Metrics
- Number of qualified distributor/OEM accounts opened (monthly/quarterly).
- Volume of new opportunities generated (pipeline value).
- Number of product listings secured with distributors/e-commerce platforms.
- First-year sales revenue
What We Offer
- Competitive base salary + performance-based commission.
- Opportunity to be a sales leader with regional roles in the future
- Technical and marketing support
- A chance to shape the go-to-market strategy for a new entry