Job Title: Digital Marketing Specialist
Job Description:
The role of a digital marketing specialist is to develop and execute strategies that drive awareness, engagement, and conversion for A State in Australia 's tourism industry.
This involves raising awareness and interest in the state's destinations and experiences among the target audience, with a view to increasing holiday visitation, yield, dispersal, and length of stay from Southeast Asia to online travel agencies.
We are looking for someone who is passionate about travel, storytelling, and driving measurable impact through collaborative partnerships.
Your Key Responsibilities:
- To engage actively with the travel trade partners and equip them with the knowledge, tools, and passion to sell A State in Australia as a preferred tourism destination
- To support the development and execution of in-market campaigns in a timely and effective manner
- To assist with the crafting of inspiring content for communications via eDM, social media, trade collaterals, webinars, and other channels in line with A State in Australia 's core experience pillars
- To co-create and execute campaigns with travel partners to drive awareness, engagement, and conversion
- To partner content creators and media to develop compelling angles and storytelling for A State in Australia
About You:
- Minimum 2-3 years' of experience in digital marketing, preferably from online travel agencies, online platforms, e-commerce, or media industry
- Passion for travel, resourceful, and creative thinker
- Analytical mindset with the ability to translate data into action
- Strong copywriting and content creation skills with a flair for storytelling
- Effective communicator & presenter
- Familiarity working in the digital and social environment
- Able to work independently, under pressure, and availability to travel
- Strong command of the language (both written and spoken)