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Branding, Public Relations & KOL Operations Manager/Specialist Job Opening In Singapore, Singapore – Now Hiring QUTOU TECHNOLOGY PTE. LTD.

Branding, Public Relations & KOL Operations Manager/Specialist

    Singapore Jobs Expertini Expertini Singapore Jobs Other General Branding, Public Relations & Kol Operations Manager/specialist

Job description

We are seeking a dynamic and results-oriented
Branding, Public Relations & KOL Operations Manager/Specialist
to elevate our brand presence and drive impactful engagement.

This role is crucial for amplifying our message, building strong media relationships, and cultivating influential partnerships to enhance our reputation and reach.


Responsibilities
Brand Strategy & Messaging
Contribute to the development and refinement of the company's brand identity, messaging, and storytelling.


Ensure consistent brand voice and visual identity across all public-facing communications and channels.


Public Relations Management
Develop and execute comprehensive Public Relations strategies to secure positive media coverage and manage brand reputation.


Draft and distribute compelling press releases, media kits, Q&A's, and other Public Relations materials.


Cultivate and maintain strong relationships with key journalists, media outlets, industry analysts, and relevant influencers.


Coordinate media interviews, press conferences, and speaking opportunities for company spokespersons.


Monitor media coverage, analyze Public Relations effectiveness, and prepare reports.


Manage crisis communications and reputation issues as needed.


KOL (Key Opinion Leader) / Influencer Operations
Identify, vet, and establish relationships with relevant KOLs, influencers, and content creators across various platforms (e.g., YouTube, X/Twitter, Telegram, Discord, Instagram, TikTok, industry forums).


Develop and negotiate partnership agreements with KOLs, ensuring alignment with brand objectives and budget.


Plan, execute, and monitor KOL campaigns, including content creation, distribution, and performance tracking (e.g., reach, engagement, conversions).


Manage ongoing communication and nurturing of KOL relationships.


Analyze KOL campaign effectiveness, prepare performance reports, and derive actionable insights.


Content Collaboration
Collaborate with internal content teams to ensure Public Relations and KOL activities are integrated with broader content strategies.


Guide KOLs on content creation that resonates with target audiences while maintaining brand guidelines.


Market Intelligence
Monitor industry trends, competitor Public Relations activities, and emerging KOL landscapes to identify new opportunities and refine strategies.


Reporting & Analytics
Track and report on key performance indicators (KPIs) for Public Relations coverage, brand sentiment, KOL campaign reach, engagement, and ROI.


Provide data-driven insights to optimize future strategies.


Requirements
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.


Proven track record of securing significant media coverage and/or managing successful KOL campaigns.


Strong existing network of media contacts and/or KOL relationships is a significant advantage.


Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messaging for various audiences and platforms.


Exceptional interpersonal and negotiation skills to build and maintain strong relationships.


Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.


Strong analytical skills to measure campaign effectiveness and identify trends.


Preferred Qualifications (Bonus Points)
Experience working in the
Web3, cryptocurrency, or FinTech industry.


Experience managing global or regional Public Relations/KOL campaigns.


Demonstrated ability to manage crisis communications effectively.


Experience with paid media integration alongside organic Public Relations/KOL efforts.


Proven experience in managing external Public Relations agencies.


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Required Skill Profession

Other General


  • Job Details

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Are You Looking for Branding, Public Relations & KOL Operations Manager/Specialist Job?

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at QUTOU TECHNOLOGY PTE. LTD. adheres to the cultural norms as outlined by Expertini.

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1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

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7. Obeying Singapore laws and regulations

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Here are some tips to help you prepare for and ace your Branding, Public Relations & KOL Operations Manager/Specialist job interview:

Before the Interview:

Research: Learn about the QUTOU TECHNOLOGY PTE. LTD.'s mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

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Turn Off Phone: Avoid distractions during the interview.

Final Thought:

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