Job Summary
:This role leads the end-to-end orchestration of change management and campaign activation strategy for Agency new initiatives.
From driving awareness to facilitating behavioral adoption, the Change Management Lead ensures that what is launched lands clearly, sticks deeply, and scales effectively.
The role bridges strategic intent and field execution together, working across Project Owners and cross functional teams to craft messaging, tools, engagement flows, and activation events tailored to the initiative needs, ensuring maximum adoption, relevance, and uptake of each initiative for Agents and Agency Leaders.
Job Descriptions:
Qualifications & Experience:
Bachelor’s degree in business, Technology, or equivalent field
8-12 years of experience in communications, campaign strategy, or field enablement - ideally within insurance, distribution-led businesses, or agency networks
Proven experience leading large-scale, multi-stakeholder campaign execution across internal and external channels
Skilled in content creation across multiple formats - digital, live, and visual (e.g. EDMs, playbooks, scripts, videos, guides)
Familiarity with field segmentation and the dynamics of rolling out initiatives to frontline sales teams
Comfortable managing multiple rollouts and priorities across markets and clusters
Key Skills & Traits:
Exceptional storytelling and campaign planning ability
Detail-oriented and deadline-driven - thrives in fast-paced launch environments
Field-first communicator - able to translate complex initiatives into simple, actionable messages
Highly collaborative, works fluidly with multiple stakeholders and business owners
Strong visual and written comms capability (decks, toolkits, etc.)
Creative yet grounded, able to balance initiative aspirational and business messaging with practical field needs