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Urgent! Channel Marketing Manager Job Opening In Singapore, Singapore – Now Hiring Coca-Cola

Channel Marketing Manager



Job description

Job Summary
To support the function lead to Design, Develop and Execute Trade Marketing Strategies and Annual Commercial & Channel Plans to achieve defined business objectives for assigned channels.

Lead in the deployment of assigned channel plans working in close collaboration with market planning, activation and franchise teams, channel & field sales teams, striving towards execution excellence in trade and achievement of market objectives.


Key Duties / Responsibilities
Develop annual Marketing Plan & Calendar for assigned channels and major retailers/trade customers.


Work closely with respective Sales Managers (General Trade/Modern Trade/On Premise) to obtain alignment on Marketing Plan & Calendar as well as activities and promotions.


Supervise the formulation of initiatives; plan, organize and implement consumer & trade promotions as well as marketing activities such as sampling and on-ground store activations.


Work in collaboration with channel teams and market planning teams to develop and deploy appropriate POSM materials.


Source for premiums & prizes for promotions as well as develop & produce supporting collaterals
Develop PICOs/Execution Standards for assigned channels according to windows and each new product launch.


Track, monitor & share status of in-store activation of promotions, POSM, equipment placement, marketing activities & new launches
Conduct post-promotion analysis to identify and understand what works and didn’t work.


Track & monitor spend to ensure expenditure is within budget.


Work collaboratively with CCEFL to ensure adherence to brand guidelines for promotions & collaterals.


Fully leverage on new product launches, national consumer promotions, proprietary assets/events to drive business for the respective channels (General Trade/Modern Trade/On Premise)
Track & analyze business & brand performance for each channel & major retailers/trade customers.

Identify opportunities and develop & implement plans to capitalize on them.

Develop & implement corrective actions if necessary to ensure objectives & targets are on track
Track & monitor competitors’ activities in each channel and ascertain possible impact on our business.

To recommend corrective actions if needed.


Set Performance KPIs & Performance expectations for Trade Marketing team under his/her care with the objectives of achieving set objectives of the year.

Drive, guide/coach, engage, reward and develop team towards increased productivity, professional growth and Career Path Development of Trade Marketing team.


Qualification Criteria
Bachelor’s Degree related to Business studies
At least 3-5 years of experience in Business Dev, Key Account, General Trade, Sales experience in FMCG Sector
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Required Skill Profession

Other General



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    Unlock Your Channel Marketing Potential: Insight & Career Growth Guide


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