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Urgent! Channel Marketing Manager Job Opening In Singapore, Singapore – Now Hiring Coca-Cola
Job Summary
To support the function lead to Design, Develop and Execute Trade Marketing Strategies and Annual Commercial & Channel Plans to achieve defined business objectives for assigned channels.
Lead in the deployment of assigned channel plans working in close collaboration with market planning, activation and franchise teams, channel & field sales teams, striving towards execution excellence in trade and achievement of market objectives.
Key Duties / Responsibilities
Develop annual Marketing Plan & Calendar for assigned channels and major retailers/trade customers.
Work closely with respective Sales Managers (General Trade/Modern Trade/On Premise) to obtain alignment on Marketing Plan & Calendar as well as activities and promotions.
Supervise the formulation of initiatives; plan, organize and implement consumer & trade promotions as well as marketing activities such as sampling and on-ground store activations.
Work in collaboration with channel teams and market planning teams to develop and deploy appropriate POSM materials.
Source for premiums & prizes for promotions as well as develop & produce supporting collaterals
Develop PICOs/Execution Standards for assigned channels according to windows and each new product launch.
Track, monitor & share status of in-store activation of promotions, POSM, equipment placement, marketing activities & new launches
Conduct post-promotion analysis to identify and understand what works and didn’t work.
Track & monitor spend to ensure expenditure is within budget.
Work collaboratively with CCEFL to ensure adherence to brand guidelines for promotions & collaterals.
Fully leverage on new product launches, national consumer promotions, proprietary assets/events to drive business for the respective channels (General Trade/Modern Trade/On Premise)
Track & analyze business & brand performance for each channel & major retailers/trade customers.
Identify opportunities and develop & implement plans to capitalize on them.
Develop & implement corrective actions if necessary to ensure objectives & targets are on track
Track & monitor competitors’ activities in each channel and ascertain possible impact on our business.
To recommend corrective actions if needed.
Set Performance KPIs & Performance expectations for Trade Marketing team under his/her care with the objectives of achieving set objectives of the year.
Drive, guide/coach, engage, reward and develop team towards increased productivity, professional growth and Career Path Development of Trade Marketing team.
Qualification Criteria
Bachelor’s Degree related to Business studies
At least 3-5 years of experience in Business Dev, Key Account, General Trade, Sales experience in FMCG Sector
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Unlock Your Channel Marketing Potential: Insight & Career Growth Guide
Real-time Channel Marketing Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Channel Marketing in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 10377 jobs in Singapore and 9191 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Channel Marketing roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Coca-Cola is currently hiring and seeking a Channel Marketing Manager to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Channel Marketing Manager Jobs Singapore.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Coca-Cola adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Channel Marketing Manager Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Channel Marketing Manager typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Channel Marketing Manager interview at Coca-Cola, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Coca-Cola's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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