WHO WE ARE
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932.
How?
By taking the time to truly understand people.
From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation.
Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future.
Innovate the way we deliver financial services.
Work in friendly, supportive teams.
Build lasting value in your community.
Help people grow their assets, business, and investments.
Take your learning as far as you can.
Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Why Join
We're seeking a Chinese Media Marketing Specialist to execute our expansion into key regional markets with Chinese-language audiences and support multiple revenue streams through specialized platform expertise.
This role will implement comprehensive marketing initiatives across Greater China and ASEAN corridors while collaborating closely with our existing acquisition team to expand our overall market capabilities.
As our regional marketing specialist, you'll execute critical growth projects spanning acquisition, content development, cross-border campaigns, and partnership support across multiple countries and platforms
What you do
Execute integrated marketing campaigns across WeChat, Xiaohongshu, Weibo, Douyin, and Baidu
Develop Chinese media ecosystem presence including platform-specific engagement strategies
Implement platform-specific targeting and content strategies for campaign performance
Launch and manage campaigns with focused on Chinese audiences
Ensure compliance with platform regulations, adapt messaging for cultural relevance, and coordinate with legal teams on regulatory changes.
Create B2B content, support partnership outreach with Chinese business associations, and develop sales materials and marketing strategies for institutional growth.
Who you are
5 years' or more hands on digital marketing experience focused on Chinese platforms
Proven track record of successful B2B acquisition and campaign optimization and understanding of cross-border marketing
Native Mandarin proficiency (written and spoken) with strong cultural understanding of Chinese consumer behavior and cultural nuances.
Prior experience working in the banking/fintech/social media industry is preferred
Network of contacts within Chinese digital marketing ecosystem is an added advantage
What we offer
Competitive base salary.
A suite of holistic, flexible benefits to suit every lifestyle.
Community initiatives.
Industry-leading learning and professional development opportunities.
Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
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