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Content Strategist & Creator (Paid Ads) Job Opening In WorkFromHome – Now Hiring SIMPLYGOOD (PTE. LTD.)


Job description

Location : Singapore

Type : Full-Time

Seniority : Executive (3-5 years experience)

About SimplyGood

SimplyGood ( is an eco-friendly home care brand on a mission to revolutionize the way consumers clean, making sustainability effortless and accessible.

We are a startup scaling fast through social media paid advertising, and we need an expert Content Creator / Video Producer to create viral, high-converting content for platforms like Instagram, Facebook, and TikTok.

If you’re obsessed with hook-driven storytelling, creating scroll-stopping video ads, and turning content into conversions, this role is for you!

To date, we’ve already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions.

SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC, …

Instagram @simplygood_sg

Tiktok @simplygood_sg

Role Overview

As our Content Strategist & Creator (Paid Ads) , you will be responsible for research, scripting & conceptualizing, filming, and editing video ads that drive high engagement and maximize Return on Ad Spend (ROAS) on performance marketing paid ads .

You’ll work closely with our Performance Marketing team & the founder to produce short-form videos ads that convert.

Key Focus: Creating high-performance paid ad creatives for Meta (Facebook/IG) and TikTok

What You’ll Own:

1.

Creative Strategy

  • Research latest paid ad trends, creative formats, competitors, and best paid ads content
  • Creative research and content brief
  • Plan and execute A/B tests for hooks, visuals, captions, CTAs, and formats.

2.

Paid Ads Content Creation & Production

  • Script, shoot, and edit 5+ Video Ads Weekly: Deliver fresh, creative videos optimised for paid ads (Meta/Facebook/TikTok) - Strong hooks, storytelling, direct response focus.

  • Design 5+ static ads, direct response focus (Canva, Photoshop, or similar)
  • Film from Home / Off site / On site (If required): Create paid ads content independently - lifestyle, product demos, before vs after, educational content, day-in-the-life style.

  • Edit fast-loading, high-converting video ads using CapCut, Premiere Pro, or similar tools.

  • Collaborate with external content creators and repurpose affiliate or customer content for ads.

3.

Creative Testing, Feedback & Performance Calls:

  • Join weekly performance calls with the founder and media buyer:
  • Monday: Creative brief alignment (what’s working, what to test next)
  • Friday: Ad performance review (what scaled, what flopped, learnings to apply)
  • Maintain existing content tracker and iterate quickly based on data
  • Keep a running log of “Winning Hooks” and “Dead Creatives” to improve success rates over time

What We’re Looking For

3-5 years of experience in paid ad content creation, performance marketing, or digital advertising (experience with eCommerce brands or DTC ads is a big plus).

Experience creating direct-response ads optimized for conversions (not just brand awareness).

Strong understanding of paid ad creatives (what works for TikTok, IG Reels, Facebook) optimized for conversions

Experience in storytelling & viral content creation (knowing how to hook viewers in the first 3 seconds).

Ability to self-shoot and edit high-quality videos.

Strong proficiency in video editing tools (CapCut, Premiere Pro, After Effects, or similar) and basic design tools (Canva, Photoshop).

Strong copywriting skills for ad hooks, captions, and conversion-driven messaging.

Why Join SimplyGood?

Be part of a fast-growing eCommerce brand disrupting the home care industry.

Work in a media-first startup that thrives on content-driven marketing.

Full creative ownership - test and iterate ideas quickly.

Mission-driven startup tackling the plastic waste & transforming the FMCG industry to be more sustainable

Fast career growth opportunities.

Full Remote work setup with a strong team culture that values creativity and innovation.

This is your chance to create ads seen by millions - and actually drive results.

If you’re ready to help a mission-driven brand scale through content that converts

#J-18808-Ljbffr

Required Skill Profession

Online Marketing


  • Job Details

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Unlock Your Content Strategist Potential: Insight & Career Growth Guide


Real-time Content Strategist Jobs Trends (Graphical Representation)

Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Content Strategist in WorkFromHome, Singapore, highlighting market share and opportunities for professionals in Content Strategist roles.

1600 Jobs in Singapore
1600
60 Jobs in Workfromhome
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Download Content Strategist Jobs Trends in Workfromhome and Singapore

Are You Looking for Content Strategist & Creator (Paid Ads) Job?

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The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at SIMPLYGOOD (PTE. LTD.) adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Singapore laws and regulations

What Is the Average Salary Range for Content Strategist & Creator (Paid Ads) Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in WorkFromHome. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Content Strategist & Creator (Paid Ads)?

Key qualifications for Content Strategist & Creator (Paid Ads) typically include Online Marketing and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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To improve your chances of getting hired for Content Strategist & Creator (Paid Ads), consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Content Strategist & Creator (Paid Ads) Job Success

SIMPLYGOOD (PTE. LTD.) interview tips for Content Strategist & Creator (Paid Ads)

Here are some tips to help you prepare for and ace your Content Strategist & Creator (Paid Ads) job interview:

Before the Interview:

Research: Learn about the SIMPLYGOOD (PTE. LTD.)'s mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

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Be Yourself: Let your personality shine through while maintaining professionalism.

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Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Content Strategist & Creator (Paid Ads) interview at SIMPLYGOOD (PTE. LTD.), research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the SIMPLYGOOD (PTE. LTD.)'s products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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