Description
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Essential Responsibilities:
Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenueLeverage data and technology to optimize marketing strategies and campaign performanceCollaborate with cross-functional teams to align marketing initiatives with organizational goalsIdentify growth opportunities by analyzing and synthesizing data from multiple sourcesTrack, measure, and report program performance, optimizing for efficiency and scalabilityLead A/B testing and iterative optimization of campaigns and marketing programsOptimize team structure and processes to foster a culture of high performance and innovationMinimum Qualifications:
Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.Preferred Qualification:
Content Strategy
Develop and implement content strategy to drive awareness, demand, and conversion across channels, focusing on customer stories, video, and SEO/AIO-driven copy.Refine a messaging framework that positions PayPal as a payments thought leader, tailored to verticals like travel, gaming, and cross-border business.Build and manage a content calendar prioritizing storytelling formats and targeted content throughout the buyer journey.Content Development & Sales Enablement
Create high-quality content across formats (blogs, white papers, infographics, videos) with emphasis on storytelling and customer narratives.Produce sales materials including case studies, product sheets, and presentations to support commercial teams.Ensure all content is clear, compelling, and on-brand while simplifying complex product and regulatory concepts.Manage agencies and contributors to scale content production efficiently.Campaign Content Creation
Develop content for brand awareness, product launches, and events across APAC.Prepare integrated campaign assets that drive comprehension, engagement, and lead generation.Partner with marketing and product teams to ensure consistent messaging across paid and owned channels.Web & SEO Strategy
Lead content for websites, landing pages, and discoverability surfaces across APAC, with focus on payments and financial services.Define and execute regional SEO strategies to grow organic visibility and quality traffic.Optimize existing and net-new content using keyword insights, user intent, and market trends.Pilot AI-driven content workflows (AIO) to improve efficiency and relevance while safeguarding brand quality.Industry Expertise & Platforms
Conduct competitor research to identify gaps and opportunities, ensuring differentiated thought leadership.Leverage customer and market insights to keep messaging relevant.Develop content platforms highlighting cross-border payment solutions and global expansion opportunities.Expand thought leadership through multimedia formats (videos, podcasts, webinars).Collaboration & Measurement
Collaborate with commercial, product marketing, integrated marketing, regulatory, and analytics teams to ensure alignment across the customer journey.Champion customer voice and field insights to inform strategy.Own KPIs for content performance, pipeline contribution, and campaign engagement.Analyze results and refine strategies for continuous improvement.Candidate requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.8+ years of experience in B2B content marketing with an emphasis on storytelling and content creation.Proven experience leading content strategy and development for high-growth companies, with working knowledge of SEO best practices.Proven experience managing content for multiple APAC markets, with sensitivity to local culture and languageExpertise in developing customer success stories and video content, with an ability to translate customer outcomes into compelling narratives that drive engagement.Experience managing cross-functional teams and working with external creative agencies.Strong understanding of the global payments landscape, including trends, challenges, and competitor strategies.Strong comfort with analytics and using data to guide decisions, measure content ROI, and drive continuous improvementsExceptional project management skills, with the ability to lead multiple initiatives simultaneously in a matrixed and fast-paced environmentNice to Have
Experience exploring or testing AI-assisted content workflowsFamiliarity with generative AI tools and an understanding of where they can enhance (or risk) brand storytellingExperience briefing and managing external content agencies or freelancersExposure to influencer content campaigns or ecosystem-led content strategiesSubsidiary:
PayPal
Travel Percent:
0
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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy.
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That’s why we offer benefits to help you thrive in every stage of life.
We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.
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Who We Are:
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Commitment to Diversity and Inclusion
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
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Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.
We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
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Please don’t hesitate to apply.