- Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: Copywriter, Marketing Campaigns.
Urgent! Copywriter, Marketing Campaigns Job Opening In Singapore, Singapore – Now Hiring SPH Media
Overview
The
Copywriter, Marketing Campaigns
is a seasoned creative writer who delivers compelling copy across full-funnel campaigns—ranging from awareness-building narratives to high-conversion messaging.
With 5–8 years of experience, this role is responsible for crafting copy that works across above-the-line (ATL) and below-the-line (BTL) channels, including OOH, print, digital, social, CRM, and integrated campaigns.
The ideal candidate has a strong understanding of newsroom dynamics, brand storytelling, and large-scale campaign execution.
They work closely with editorial, creative, marketing, and performance teams to deliver copy that resonates across audience segments, platforms, locally and internationally.
Responsibilities
Campaign Copywriting & Messaging: Translate campaign strategy and audience insights into clear, compelling messaging across ATL, BTL, and digital-first executions.
Develop content narratives and copy assets tailored for print ads, display banners, paid social, native articles, videos, CRM, and more.
Ensure a consistent brand voice and tone while tailoring copy for different audience segments (e.g., business, local communities, youth).
Editorial & Stakeholder Collaboration: Partner with editorial, newsroom, and title marketing teams to translate content moments into campaignable messages.
Understand newsroom timelines and editorial sensitivities to align marketing copy effectively with content plans.
Collaborate with designers, campaign producers, and performance marketers to align on message hierarchy and CTA logic.
Adapt copy for different audiences, languages, and cultural contexts, working closely with internal marketing and editorial teams.
Apply full-funnel logic: Awareness → Consideration → Conversion, and optimise messaging across each touchpoint.
Continuously test and refine messaging through performance feedback and audience insights.
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
5–8 years of experience in copywriting for integrated marketing campaigns across ATL/BTL/digital channels.
Familiarity with
newsroom workflows
and an understanding of how to align with editorial strategies and sensitivities.
Strong foundation in
full-funnel marketing , with ability to tailor messaging across awareness, engagement, and conversion objectives.
Proven experience working on
large-scale or multi-market campaigns , preferably in regional or global brand settings.
Excellent command of English with a sharp eye for grammar, tone, and message clarity.
Highly collaborative and able to manage multiple stakeholder inputs and timelines effectively.
Additional details
Seniority level: Associate
Employment type: Full-time
Job function: Writing/Editing and Marketing
Industries: Media Production
We’re unlocking community knowledge in a new way.
Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
✨ Smart • Intelligent • Private • Secure
Practice for Any Interview Q&A (AI Enabled)
Predict interview Q&A (AI Supported)
Mock interview trainer (AI Supported)
Ace behavioral interviews (AI Powered)
Record interview questions (Confidential)
Master your interviews
Track your answers (Confidential)
Schedule your applications (Confidential)
Create perfect cover letters (AI Supported)
Analyze your resume (NLP Supported)
ATS compatibility check (AI Supported)
Optimize your applications (AI Supported)
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
European Union Recommended
Institution Recommended
Institution Recommended
Researcher Recommended
IT Savvy Recommended
Trades Recommended
O*NET Supported
Artist Recommended
Researchers Recommended
Create your account
Access your account
Create your professional profile
Preview your profile
Your saved opportunities
Reviews you've given
Companies you follow
Discover employers
O*NET Supported
Common questions answered
Help for job seekers
How matching works
Customized job suggestions
Fast application process
Manage alert settings
Understanding alerts
How we match resumes
Professional branding guide
Increase your visibility
Get verified status
Learn about our AI
How ATS ranks you
AI-powered matching
Join thousands of professionals who've advanced their careers with our platform
Unlock Your Copywriter Marketing Potential: Insight & Career Growth Guide
Real-time Copywriter Marketing Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Copywriter Marketing in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 10169 jobs in Singapore and 9009 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Copywriter Marketing roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! SPH Media is currently hiring and seeking a Copywriter, Marketing Campaigns to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Copywriter, Marketing Campaigns Jobs Singapore.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at SPH Media adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Copywriter, Marketing Campaigns Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Copywriter, Marketing Campaigns typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Copywriter, Marketing Campaigns, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Copywriter, Marketing Campaigns interview at SPH Media, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the SPH Media's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
Setting up job alerts for Copywriter, Marketing Campaigns is easy with Singapore Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!