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Urgent! Customer Insights Manager Job Opening In Central Singapore Community Development Council – Now Hiring JAPFA LTD



Job description

As a Customer Insights Manager at Japfa, you will be the voice of the customer across all our business lines—chicken, beef, seafood, and value-added products.

You will lead the effort to deeply understand consumer behaviour, preferences, and market trends across Indonesia and other key Southeast Asian markets.

Your insights will inform marketing strategy, product innovation, channel mix, and brand positioning for both B2C and B2B segments.

Key Responsibilities:

1.

Insight Generation & Analysis

· Design and execute qualitative and quantitative research to understand customer needs, attitudes, and behaviors.

· Analyze data from internal sources (e.g., sales, CRM, digital platforms) and external partners (e.g., Nielsen, Kantar, social listening).

· Generate actionable insights that guide business decisions and marketing investments.

2.

Customer Segmentation & Persona Development

· Build and maintain detailed customer segments and personas, and foodservice operators.

· Identify unmet needs and opportunities within and across segments.

3.

Category and Brand Health Tracking

· Develop and manage tools to measure brand awareness, consideration, NPS, and other key health metrics.

· Monitor competitor positioning and emerging trends within relevant protein and food categories.

4.

Collaboration with Marketing, Sales, and Product Teams

· Work closely with brand managers to test creative campaigns and refine positioning.

· Partner with product development to evaluate new concepts, pricing models, and go-to-market strategies.

· Support sales teams with insights into trade/customer requirements and pain points.

5.

Customer Feedback Loop

· Design and maintain ongoing Voice of Customer programs (surveys, focus groups, interviews).

· Integrate feedback from D2C touchpoints (e-commerce, social, customer service) into strategy discussions.

Requirements:

· Bachelor's or Master's degree in Marketing, Business, Psychology, Statistics, or a related field.

· 5+ years of experience in market research, consumer insights, or customer experience.

· Proven experience with both qualitative and quantitative research methodologies.

· Strong analytical skills, with the ability to translate complex data into compelling narratives.

· Experience working with FMCG, agriculture, or food companies preferred.

· Excellent communication skills and ability to influence stakeholders across functions.

Preferred Tools/Experience:

· SPSS, Tableau, Power BI, or Google Looker Studio

· Nielsen/Euromonitor/Kantar data tools

· Social listening platforms like Brandwatch or Meltwater

· Google Analytics, Meta Insights, or similar digital platforms


Required Skill Profession

Other General



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    Unlock Your Customer Insights Potential: Insight & Career Growth Guide


  • Real-time Customer Insights Jobs Trends in Central Singapore Community Development Council, Singapore (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Customer Insights in Central Singapore Community Development Council, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 4684 jobs in Singapore and 4261 jobs in Central Singapore Community Development Council. This comprehensive analysis highlights market share and opportunities for professionals in Customer Insights roles. These dynamic trends provide a better understanding of the job market landscape in these regions.

  • Are You Looking for Customer Insights Manager Job?

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  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at JAPFA LTD adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:
    • 1. Independence
    • 2. Loyalty
    • 3. Impartiality
    • 4. Integrity
    • 5. Accountability
    • 6. Respect for human rights
    • 7. Obeying Singapore laws and regulations
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    JAPFA LTD interview tips for Customer Insights Manager

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