Customer Marketing Manager (M 260925)

Job description

Please note:
This opportunity is exclusively onsite.


Location:
Bengaluru only
Who are we?
Whatfix is a leading global B2B SaaS provider and the largest pure‐play digital adoption platform (DAP).

Whatfix empowers organizations to maximize the ROI of their digital investments by tailoring it for the needs of each unique user.


Spearheading the category with serial innovation and unmatched customer‐centricity, Whatfix is the only DAP innovating beyond the category.

Their product suite offers three powerful tools: Digital adoption to help users right within any software, no‐code Product Analytics to uncover and resolve adoption gaps, and Mirror for application simulation, driving safe, hands‐on learning in software replicas.


The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.


Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.


Investors: A total of ~$270 million USD has been raised as yet.

Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2.

Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.


Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.


With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.


Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.


We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super‐high CSAT of 99.8%
Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.


Won the 2025 AI Award.


Breakthrough Award in the Overall AI‐based Analytics Solution of the Year category.


ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.


RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year.”
These recognitions are matched by business performance:
Highest‐Ranking DAP on 2023 Deloitte Technology Fast 500TM North America for Fourth Consecutive Year.


Listed on the Financial Times & Statista’s High‐Growth Companies Asia‐Pacific 2025 list.


Won the Silver for Stevie’s Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022‐2023.


Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal.


Are you ready for the next phase of your growth?
About Whatfix: Whatfix boasts a high Net Promoter Score (NPS) and leads the industry in customer satisfaction (CSAT) with superior scores on review sites like G2.

We are dedicated to amplifying our customers’ successes and are actively seeking a Customer Marketing Manager to drive customer advocacy activation and engagement, sharing their Whatfix stories.


Position Overview
Are you passionate about technology, thrive in a fast‐paced environment, and eager to contribute to impactful customer marketing programs?

If so, this role might be the perfect fit for you.


As a Customer Marketing Manager, you will be a pivotal part of our customer marketing efforts, collaborating closely with customers, global customer success & services, sales, sales enablement, and marketing teams.


Key Responsibilities
Content Creation and Management
Develop compelling customer success stories through case studies, videos, and social media content.


Manage and optimize customer content in Sales Enablement system, including:
Regular analysis of content performance metrics.


Strategic updates to high‐value assets.


Content retirement based on relevance and performance.


Ensure consistent brand compliance across all customer‐facing materials.


Customer Advocacy Programs
Lead the Tier 1 Customer Advocacy Program:
Identify and nurture relationships with strategic customers.


Create thought leadership opportunities for key advocates.


Develop platforms for customer success storytelling.


Manage the Industry Awards Program for customer recognition.


Lead the Customer Alumni Advocacy Program to maintain relationships with former customers in new positions.


Metrics and Reporting
Track and report on program effectiveness through:
Content engagement and utilization metrics.


Tier 1 customer advocacy participation rates.


Award submission success rates.


Retention and revenue influence of customer marketing programs.


What We Offer
Opportunity to work in a dynamic, fast‐paced environment.


Collaboration with talented teams across various functions.


The chance to make a significant impact on Whatfix’s growth and customer success.


Qualifications / Requirements
Master’s degree from an accredited university.


5‐7 years experience in marketing.

Experience in customer marketing, customer advocacy, and/or technology marketing a plus.


Excellence in spoken and written English.


Ability to thrive in a fast‐paced, collaborative environment.


Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes.


Adept at creatively engaging and motivating customers with out‐of‐the‐box thinking and innovative programs.


Data‐driven and creative, you employ creativity to try new things and are constantly learning and refining based on data and reporting.


Join us at Whatfix and be a part of our mission to drive customer success and satisfaction to new heights.


Note
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it.


We are an equal opportunity employer and value diverse people because of and not in spite of the differences.

We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.


At Whatfix, we deeply value collaboration, innovation, and human connection.

We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively.

At the same time, we recognize the importance of flexibility in balancing personal and professional priorities.

To support this, we offer the option to work from home up to two days per month.


In any situation that requires additional flexibility, we’re open to considering exceptions on a case‐by‐case basis to ensure you’re supported in managing both work and life seamlessly.


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Required Skill Profession

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