Design & Social Media Executive

Job description

InterContinental Singapore Robertson Quay is seeking a passionate and driven Design & Social Media Executive to join our dynamic team.

This hands-on, brand-forward role is suited for someone who thrives in dynamic environments, enjoys ideating creative campaigns, and takes pride in delivering quality marketing initiatives.

As the Design & Social Media Executive, you drive the visual and creative direction for InterContinental Singapore Robertson Quay and Publico Ristorante, overseeing all creative output from graphic design and photography to social media content, ensuring brand integrity, aesthetic excellence and storytelling that captivates and converts across all our marketing channels.

At InterContinental Hotels & Resorts®, we believe in Inspiring Incredible - both within our teams and in every guest experience.

With a global, cultured mindset paired with deep local expertise, we bring our unique personalities to every interaction, creating authentic and memorable moments.

Our success is driven by passionate individuals who understand hospitality inside and out.

We perform at our best by fostering a culture of excellence, engagement, and well-being - because when we invest in ourselves, we deliver exceptional experiences.

We fuel innovation by embracing diverse perspectives, leading to creative and forward-thinking solutions.

And we stand out because of our unique culture, setting us apart in the industry.

As a colleague of InterContinental Singapore Robertson Quay, you will be part of a team that embodies this philosophy, delivering exceptional service and elevating hospitality to new heights.

If you believe in our values and want to be part of something truly special, we want you on our team!

Your Day to Day

Design & Creative

• Conceptualize, design, and execute creative assets across digital and offline channels to tell compelling brand stories.
  
  
• Custodian of brand standards for both InterContinental Singapore Robertson Quay and Publico Ristorante, maintaining consistency while allowing for brand individuality.
  
  
• Conduct brand audits and hygiene checks to ensure alignment with visual and tone guidelines.
  
  
• Lead and manage photoshoots and video productions from concept through post-production, ensuring adherence to brand guidelines, quality and creativity.
  
  

Social Media Marketing

• Create visually striking assets for both brands’ monthly social media handles (Facebook, Instragram), and the hotel’s LinkedIn handle, collaborating with the Marketing Team to enhance engagement and visibility.
  
  
• Ensure adherence to the respective brands’ social media strategy, through content planning and execution that drives brand storytelling and audience growth.
  
  
• Conduct monthly reviews on social media performance and consumer trends to derive meaningful learnings and actions.
  
  
• Optimize social media budgets to ensure budget adherence and effective allocation.
  
  

Budget & Reporting

• Maintain budget tracker in a timely and accurate manner.
  
  
• Collect vendor quotes, ensure timely approvals and payments.
  
  
• Monitor market trends, competitor activities and consumer behaviours to identify opportunities.
  
  

Team & Stakeholder Support

• Develop effective relationships within the Marketing team and cross-functionally to align creative outputs with campaign goals, ensuring all content is visually engaging and strategically effective.
  
  
• Collaborate across departments to understand, clarify, and translate briefs into impactful design solutions; secure buy-in on creative direction and key deliverables.
  
  
• Liaise with vendors to source quotations, manage timelines, and oversee execution of deliverables.
  
  
• Partner with agency and production teams for festive and brand photoshoots to craft compelling briefs, maintain brand integrity, and ensure timely, high-quality deliverables.
  
  
• Guide and mentor the Marketing Intern, nurturing creative skills and translating strategic initiatives into actionable projects.
  
  

Ideal Candidate Profile

• Bachelor's degree in design, Visual Communications, or related creative filed with minimum 2 years working experience in a creative design, branding or marketing role.
  
  
• Prior experience in hospitality, luxury lifestyle and premium F&B sectors would be advantageous.
  
  
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom) and other relevant design tools.
  
  
• Proficiency in social media photography and digital content best practices.
  
  
• Highly collaborative, thrives in a team environment and builds strong relationships with stakeholders.
  
  Calm under pressure, solutions-oriented, and adaptable to shifting priorities.
  
  
• Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
  
  
• Curious, culturally attuned, and always seeking fresh, relevant ways to evolve the brand’s visual expression.
  
  Comfortable balancing creativity with commercial and brand objectives.
  
  

How do I deliver this

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day.

It’s what connects every colleague in all IHG® hotels.

Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make positive difference, and building genuine connections with guest
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

There's much more to the job than we can capture here.

It’s simply about creating great experiences, doing the right thing and understanding people.

WHAT WE OFFER

We’ll reward your hard work with a competitive salary and a comprehensive benefits package – including generous room and dining discounts, exceptional training opportunities and a strong support for your ongoing career development

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics.

As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives.

You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve – visit to find out more about us.

IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans.

Required Skill Profession

Media & Information