DIGITAL & AI GTM LEAD

Responsibilities

• Leverage Global Campaigns: Drive adoption of global initiatives such as You Can with AI and flagship thought leadership programs, adapting them for regional impact.
  
  
• AI Tools Rollout: Support the implementation of Agentic and GenAI models, Proposal Builder, and evaluate future tools for regional applicability to streamline development efforts.
  
  
• Account Prioritization: Identify and monitor priority accounts for AI transformation projects, ensuring measurable outcomes and tangible value delivery.
  
  
• AI Fluency & Training: Promote immersion sessions, workshops, and training programs to strengthen AI knowledge and fluency across the regional network.
  
  
• Go-to-Market Leadership: Lead the AI go-to-market (GTM) strategy for the APAC region, ensuring alignment with global AI priorities while tailoring to local market needs.
  
  
• Thought Leadership & Branding: Coordinate thought leadership initiatives and brand-building activities in line with the global AI narrative.
  
  Localize and deploy global content to resonate with regional audiences.
  
  
• Client Engagement: Launch campaigns showcasing client-facing AI solutions, engage directly with clients to assess needs, and deliver tailored, AI-enabled strategies.
  
  
• Performance Tracking: Measure, track, and report on the business value delivered across the region, ensuring accountability, transparency, and continuous improvement.