Digital Analytics Lead

Key Responsibilities

• Lead Digital Analytics practice and Centre of Expertise within the Digital department; define how to support all digital data & analytics needs for the team, reporting framework, and best tools & technologies to support business strategy.
  
  
• Develop and implement data-driven strategies to improve key performance indicators (KPIs) such as digital sales, digital customer self-service & engagement via the App, and deflection of offline support channels to AI-assistant chatbot.
  
  

Qualifications

• Degree in Business (Analytics), Communications, Marketing, or related field.
  
  
• More than 5–7 years of experience in digital analytics, eCommerce data reporting, with business analysis preferred.
  
  
• Must have proficiency in Adobe Analytics.
  
  
• Good to have: proficiency in Braze, Firebase, Appsflyer, Tableau, Google Tag Manager, A/B testing tools, and other web & analytics tools.
  
  
• Good understanding of website & mobile app UX design, taxonomy design, and database management.
  
  
• with a strong passion for data/web marketing performance reporting and optimization.