Key Responsibilities
Lead Digital Analytics practice and Centre of Expertise within the Digital department; define how to support all digital data & analytics needs for the team, reporting framework, and best tools & technologies to support business strategy.
Develop and implement data-driven strategies to improve key performance indicators (KPIs) such as digital sales, digital customer self-service & engagement via the App, and deflection of offline support channels to AI-assistant chatbot.
Qualifications
Degree in Business (Analytics), Communications, Marketing, or related field.
More than 5–7 years of experience in digital analytics, eCommerce data reporting, with business analysis preferred.
Must have proficiency in Adobe Analytics.
Good to have: proficiency in Braze, Firebase, Appsflyer, Tableau, Google Tag Manager, A/B testing tools, and other web & analytics tools.
Good understanding of website & mobile app UX design, taxonomy design, and database management.
with a strong passion for data/web marketing performance reporting and optimization.
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