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Digital Analytics Lead Job Opening In Singapore, Singapore – Now Hiring StarHub


Job description

Job Description

You will be responsible for leading the analysis of all digital data to provide actionable insights that drive business decisions and improve performance across StarHub’s digital platforms (Website, Online Store / eShop, App, Chatbot).

You will collaborate closely with stakeholders from Consumer Business Group to derive data-based strategies to optimize user experience, marketing campaigns, and overall business outcomes.


You will be responsible for leading the Centre of Expertise internally of Digital Analytics, ensuring communications & training on the tools & platforms to maximise usage internally.

Managing a small team, you will ensure proper tagging of all digital assets, as well as implementation of reports / dashboards and frameworks to enable data-driven analysis and test-and-learn practice.

  • Lead Digital Analytics practice and Centre of Expertise within Digital department; defining how to support all digital data & analytics needs for the team, reporting framework and best tools & technologies to support business strategy.

  • Develop and implement data-driven strategies to improve key performance indicators (KPIs) such as digital sales, digital customer self-service & engagement via the App and deflection of offline support channels to AI-assistant chatbot.

  • Provide insightful analysis with actionable recommendations to business leadership team, to increase the online sales share through the optimization of ecommerce funnel conversion rate and identify opportunities for growth.

  • Design, publish and maintain analytical reports & framework for performance monitoring; to ensure digital metrics linked to business goals are available to cross-functional teams, ensuring the standardization of reporting across the organisation.

  • Build dashboards to report on the end-to-end user flow across various touchpoints, both online and offline, combining data across various data platforms to provide stakeholders with a 360 view of the customer journey.

  • Identifying key touchpoints in the customer journey and working with lifecycle and marketing communications teams to build audience segments for remarketing, cross selling, upselling, retargeting and churn reduction.

  • Manage the selection and implementation of digital tools and strategies, including digital analytics solutions (Adobe Analytics, GA4), mobile measurement partners (MMP), A/B testing platforms, tag management systems, customer data platforms to drive business goals.

  • Work with product owners across the organisation to translate business requirements into analytics tagging specification across digital touchpoints including website, online store, mobile app, rewards portal and other integrated platforms.

  • Collaborate with various system integrators, web developers and app developers to ensure the analytics tracking is implemented and tested before deployment.

  • Working together with the digital marketing team to develop the media tagging framework and SOP to ensure all paid, owned and earned traffic to various digital platforms are accurately tracked, attributed and optimised.

  • Manage and mentor a team of digital analysts, fostering a data-driven culture and ensuring the team's success in delivering insights.
  • Qualifications

  • Degree in Business (Analytics), Communications, Marketing, or related field.

  • More than 5-7 years of experience in digital analytics, ecommerce data reporting with business analysis preferred.

  • Must have proficiency in Adobe Analytics

  • Good to have: proficiency in Braze, Firebase, Appsflyer, Tableau, Google Tag Manager, AB testing tool and other web & analytics tools

  • Good understanding of website & mobile app UX design, taxonomy design and database management

  • Independent self-starter who works well in a fast paced, dynamic, team-oriented environment with a strong passion for data/web marketing performance reporting and optimization

  • Able to meet aggressive deadlines with minimum supervision

  • Efficiency in stakeholder management

  • Experience supervising direct reports, managing their workload and deliveries
  • Required Skill Profession

    Computer Occupations


    • Job Details

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    Unlock Your Digital Analytics Potential: Insight & Career Growth Guide


    Real-time Digital Analytics Jobs Trends (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph here. Uncover the dynamic job market trends for Digital Analytics in Singapore, Singapore, highlighting market share and opportunities for professionals in Digital Analytics roles.

    3968 Jobs in Singapore
    3968
    3575 Jobs in Singapore
    3575
    Download Digital Analytics Jobs Trends in Singapore and Singapore

    Are You Looking for Digital Analytics Lead Job?

    Great news! is currently hiring and seeking a Digital Analytics Lead to join their team. Feel free to download the job details.

    Wait no longer! Are you also interested in exploring similar jobs? Search now: .

    The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at StarHub adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:

    1. Independence

    2. Loyalty

    3. Impartiapty

    4. Integrity

    5. Accountabipty

    6. Respect for human rights

    7. Obeying Singapore laws and regulations

    What Is the Average Salary Range for Digital Analytics Lead Positions?

    The average salary range for a varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

    What Are the Key Qualifications for Digital Analytics Lead?

    Key qualifications for Digital Analytics Lead typically include Computer Occupations and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

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    Interview Tips for Digital Analytics Lead Job Success

    StarHub interview tips for Digital Analytics Lead

    Here are some tips to help you prepare for and ace your Digital Analytics Lead job interview:

    Before the Interview:

    Research: Learn about the StarHub's mission, values, products, and the specific job requirements and get further information about

    Other Openings

    Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

    Dress Professionally: Choose attire appropriate for the company culture.

    Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

    Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

    During the Interview:

    Be Punctual: Arrive on time to demonstrate professionalism and respect.

    Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

    Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

    Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

    Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

    Follow Up: Send a thank-you email to the interviewer within 24 hours.

    Additional Tips:

    Be Yourself: Let your personality shine through while maintaining professionalism.

    Be Honest: Don't exaggerate your skills or experience.

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    Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

    Turn Off Phone: Avoid distractions during the interview.

    Final Thought:

    To prepare for your Digital Analytics Lead interview at StarHub, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the StarHub's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

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