- Expertini Resume Scoring: Our Semantic Matching Algorithm evaluates your CV/Résumé before you apply for this job role: Digital Marketing Manager.
Urgent! Digital Marketing Manager Job Opening In Singapore, Singapore – Now Hiring 1-Group
Overview
1-Group is searching for a driven and analytical
Digital Marketing Manager
to execute and optimise the group’s digital marketing strategy across its 34 unique dining, lifestyle, and hospitality concepts.
This role will focus on social and paid media performance, driving campaigns across Google, Meta (Facebook / Instagram), SEM, and CRM channels to grow membership, enhance customer engagement, and support brand-level marketing initiatives.
The incumbent will work closely with the integrated marketing team in Singapore and Malaysia to deliver measurable digital performance outcomes.
Responsibilities
Google Ads, SEM & GEO Execution: Plan, execute, and optimise all Google Ads campaigns (Search, Display, Performance Max, YouTube) across the group’s Singapore portfolio.
Conduct keyword research, audience targeting, ad copywriting, and A/B testing to improve quality scores and ROI.
Manage daily pacing, bidding, and performance analysis to ensure campaigns meet ROAS, CTR, and CPA benchmarks.
Support the implementation of GEO initiatives, including optimisation across Google Ads, Analytics, Tag Manager, and Business Profiles.
Collaborate with the Digital team members to ensure accurate tracking, attribution, and platform performance alignment.
Analyse campaign data to identify trends, diagnose performance gaps, and recommend actionable improvements.
Analytics & Conversion Tracking: Maintain and update campaign tracking across GA4, Looker Studio, and Google Tag Manager.
Set up and validate conversion tracking, UTM parameters, and attribution models.
Assist in the development of performance dashboards that consolidate results across Google and Meta channels.
Support ongoing tests and automation workflows that enhance reporting accuracy and efficiency.
SEO & Web Alignment: Participate in SEO and web discussions with the Digital Marketing Team; provide analytical input on search trends and keyword insights for content and landing page optimisation; ensure that paid campaigns and website structures are aligned for better ad relevance and performance.
Coordinate with Marketing team members to align strategy on Meta.
Implement cross-channel retargeting and lookalike audience strategies for full-funnel performance.
Support occasional campaign amplification through Meta Ads, ensuring synergy with Google SEM objectives.
Contribute to 1-Group’s digital transformation roadmap by testing new tools, workflows, and automation systems.
Support GEO initiatives that enhance the group’s visibility and efficiency within the Google ecosystem.
Explore and evaluate AI-driven optimisation tools, automation software, and new ad formats.
Assist in internal capability building by sharing best practices and campaign learnings.
Qualifications
Degree / Diploma in Marketing, Communications, or related discipline.
Minimum 3 years of hands-on experience managing Google Ads and SEM campaigns.
Proficiency in Google Ads, GA4, Google Tag Manager, and Looker Studio.
Strong analytical mindset and data fluency, with the ability to interpret and act on performance metrics.
Working knowledge of SEO principles and website analytics.
Familiarity with Meta Ads, CRM platforms, and marketing automation tools is advantageous.
Excellent project management skills, attention to detail, manage and track multiple deadlines in an extremely fast-paced environment
Team player, self-motivated, good interpersonal skills and problem-solving skills
#J-18808-Ljbffr
✨ Smart • Intelligent • Private • Secure
Practice for Any Interview Q&A (AI Enabled)
Predict interview Q&A (AI Supported)
Mock interview trainer (AI Supported)
Ace behavioral interviews (AI Powered)
Record interview questions (Confidential)
Master your interviews
Track your answers (Confidential)
Schedule your applications (Confidential)
Create perfect cover letters (AI Supported)
Analyze your resume (NLP Supported)
ATS compatibility check (AI Supported)
Optimize your applications (AI Supported)
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
O*NET Supported
European Union Recommended
Institution Recommended
Institution Recommended
Researcher Recommended
IT Savvy Recommended
Trades Recommended
O*NET Supported
Artist Recommended
Researchers Recommended
Create your account
Access your account
Create your professional profile
Preview your profile
Your saved opportunities
Reviews you've given
Companies you follow
Discover employers
O*NET Supported
Common questions answered
Help for job seekers
How matching works
Customized job suggestions
Fast application process
Manage alert settings
Understanding alerts
How we match resumes
Professional branding guide
Increase your visibility
Get verified status
Learn about our AI
How ATS ranks you
AI-powered matching
Join thousands of professionals who've advanced their careers with our platform
Unlock Your Digital Marketing Potential: Insight & Career Growth Guide
Real-time Digital Marketing Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Digital Marketing in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 10788 jobs in Singapore and 9486 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Digital Marketing roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! 1-Group is currently hiring and seeking a Digital Marketing Manager to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Digital Marketing Manager Jobs Singapore.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at 1-Group adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Digital Marketing Manager Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Digital Marketing Manager typically include Other General and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
To improve your chances of getting hired for Digital Marketing Manager, consider enhancing your skills. Check your CV/Résumé Score with our free Resume Scoring Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.
Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Digital Marketing Manager interview at 1-Group, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the 1-Group's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
Setting up job alerts for Digital Marketing Manager is easy with Singapore Jobs Expertini. Simply visit our job alerts page here, enter your preferred job title and location, and choose how often you want to receive notifications. You'll get the latest job openings sent directly to your email for FREE!