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Urgent! Digital Performance & Martech Manager Job Opening In Singapore, Singapore – Now Hiring Prudential plc

Digital Performance & Martech Manager



Job description

Job Summary

:

Performance Marketing & Optimisation:

  • Manage always-on digital campaigns (paid & organic channels) for leads generation.

  • Work closely with the strategic marketing and other teams to develop and execute integrated digital marketing campaigns.

  • Working closely together with brand marketing team to develop digital comms and assets.

  • Manage and work with media agencies and digital agencies to plan, develop and execute digital campaigns for branding and acquisitions purposes.

  • Regular performance monitoring & optimisation using various digital analytics/tracking tools and stakeholders, identifying insights and opportunities to further improve lead generation and/or improve the digital experience for consumers.

  • Support in developing the standard operating procedures and policies for managing digital media platforms.

  • Martech:

  • Managing Dashboards/Reporting for Digital Analytics for wider team for regular review and maintenance of Prudential’s digital properties

  • Managing monthly SEO/ASO, AIO and CRO activities together with webmaster for Prudential’s digital properties.

  • Working with content/customer experience teams to further enhance SEO/ASO, AIO and CRO activities for Prudential’s digital properties.

  • Working together with webmaster to execute and optimise website journey (CRO & Personalisation) to drive lead generation or other objectives for Prudential’s digital properties.

  • Developing and working together with team members to execute lead nurture journeys for prospects and existing customers.

  • Working together with lead management, CRM, Analytics and IT teams to develop/improve lead management, marketing automation and integrations.

  • Reviewing and Implementation of Ad/Mar Tech tools when necessary to work with 1st Party customer/big data; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy.

  • Assistance in managing CMS and corporate website.

  • Who we are looking for:

    Competencies & Personal Traits

  • Outstanding communicator

  • Excellent interpersonal and analytical skills

  • Champion digital marketing

  • Deep familiarity with key digital media platforms and best practices

  • Working knowledge of Google AdWords, Webmasters, Optimize, Multi-channel attribution, Web Analytics, SEO/ASO, AIO and SEM, remarketing, retargeting, programmatic media buying and social media advertising tools – like Facebook, Instagram, LinkedIn, YouTube, Twitter.

  • Strong analytical background with good knowledge of leads generation campaign and systems.

    Understand performance/direct response marketing, test design, and integrated concepts.

  • Experienced in social and web analytics, advertising technologies, and platforms such as Google Analytics, Facebook Ads and other social advertising platforms.

  • Strong knowledge in SEO, AIO, SEM, Social Media, Content Marketing, Google Analytics

  • Basic knowledge of CMS, Marketing Automation and CRM tools

  • Working Experience:

  • 4-6 years working experience in digital marketing/ performance marketing preferably with focus on web & apps

  • Education:

  • Degree in related discipline


  • Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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      Unlock Your Digital Performance Potential: Insight & Career Growth Guide


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