Job Title: Digital Transformation Strategist
We are seeking a Digital Transformation Strategist to drive our digital marketing initiatives across the Asia-Pacific region and globally.
The role will oversee all digital channels, mentor junior team members, and ensure cohesive execution and leveraging insights across the APAC region and globally.
- Develop and own the digital marketing strategy, aligning with overall business goals for focused industries and markets.
- Identify emerging digital trends and technologies relevant to the industrial sector and formulate innovative strategies to maintain competitive advantage.
- Define key performance indicators (KPIs) and metrics for all digital marketing activities and establish robust reporting frameworks.
- Champion a data-driven content strategy, overseeing the creation and distribution of high-value content that resonates with various target audiences and markets.
- Conduct research on industry trends, market dynamics and target audience insights to inform strategy and execution.
- Position us as a leading authority in test and measurement, fostering thought leadership and industry recognition through digital channels.
- Architect and execute integrated digital marketing campaigns tailored to specific industrial segments and regional nuances.
- Drive the entire campaign lifecycle, from ideation and planning to execution, optimization, and post-campaign analysis.
- Ensure consistent brand messaging and technical accuracy across all digital touchpoints, working closely with subject matter experts.
- Proactively monitor, analyse, and optimize digital campaign performance, leveraging advanced analytics tools.
- Translate complex data into actionable insights and strategic recommendations to improve ROI, CPL, and conversion rates.
- Implement A/B testing and other optimisation techniques to continuously enhance campaign effectiveness.
Broad Responsibilities include:
- SEO & SEM Excellence: Oversee advanced SEO strategies, including technical SEO, on-page optimisation and link building, to ensure high organic visibility for technical and product-specific keywords.
- Marketing Automation & CRM Integration: Drive the effective utilisation of marketing automation platforms for lead nurturing, scoring, segmentation, and personalised communication globally.
- Team Leadership & Mentorship: Lead, mentor, and develop a team of digital marketing specialists, fostering a culture of continuous improvement, and data-driven decision-making.
Educational Requirements include:
- Bachelor's degree in Marketing, Business, Digital and Analytics, or related field.
- Minimum 10 years of progressive experience in B2B digital marketing, with at least 3-5 years in a leadership or senior specialist role within the industrial, manufacturing, or deep-tech sectors.
- Proven track record of developing and executing successful digital strategies that drive qualified leads, engagement and conversions across various channels.
Experience with CRM systems, web analytics tools, and strong analytical skills are also required.