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Urgent! DIRECTOR OF LUXURY CONSORTIA SALES - China Job Opening In Singapore, Singapore – Now Hiring Raffles Hotels & Resorts
DIRECTOR OF LUXURY CONSORTIA SALES - China
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DIRECTOR OF LUXURY CONSORTIA SALES - China
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Raffles Hotels & Resorts
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Company Description
An oasis immersed in well-being and nature, Raffles Sentosa Singapore is the first all-villa property in Singapore.
Located on a clifftop, the new resort on Sentosa Island features 62 contemporary private pool villas surrounded by tropical gardens and views over the South China Sea.
Ranging from 230 square metres in size, each villa is a sanctuary for extended stays.
As part of Raffles’ legendary welcome, guests will experience signature markers enlivened by the famous Raffles Butlers and a sustainably created Sentosa Sling.
There will be five dining establishments, a spa offering next-generation wellness and a grand ballroom.
Job Description
JOB SUMMARY
The
Director of Luxury Consortia Sales- China
is responsible for developing and managing strategic relationships with China based luxury travel consortia, preferred agency networks, and high-end travel partners to drive revenue and brand awareness for the hotel or hotel group.
This role requires deep understanding of China’s luxury travel market, strong industry connections, and the ability to navigate both domestic and outbound travel business opportunities.
What You Will Be Doing
Relationship & Account Management
Act as the primary liaison for China-based luxury consortia and preferred partner agencies (e.g., HHtravel, Zanadu, Utour Luxury, JTB Luxury China, etc.).
Build and maintain trusted relationships with agency owners, senior travel advisors, and decision-makers.
Develop annual business plans for each consortia partner, outlining goals, marketing activities, and revenue targets.
Business Development in China
Identify and onboard new luxury consortia and elite agency programs in China.
Negotiate preferred agreements, added-value amenities, and marketing opportunities that position the hotel as a top choice for high-net-worth Chinese travellers.
Actively seek partnerships with emerging luxury travel platforms and KOLs in China’s digital ecosystem.
Program & Marketing Management
Manage participation in relevant China focused luxury consortia programs, ensuring accurate and appealing content in Mandarin.
Work closely with marketing teams to develop bespoke promotions, WeChat campaigns, and Chinese language collateral tailored for consortia audiences.
Coordinate and execute joint marketing initiatives with consortia partners, both online and offline.
Sales & Revenue Performance
Set and achieve annual production goals for China consortia segment.
Track, analyse, and report on the performance and ROI of all China consortia partnerships.
Adjust sales and marketing strategies based on market trends, partner feedback, and business results.
Training & Internal Alignment
Provide regular training for reservations, sales, and front office teams on China consortia programs, guest expectations, and cultural nuances.
Share insights on luxury travel trends in China to influence hotel wide sales strategies.
Representation & Events
Represent the hotel at luxury travel events and consortia gatherings in China (e.g., ILTM China, ITB China, TravelDaily, consortia roadshows).
Organise familiarisation trips (FAMs) for key Chinese travel advisors to experience the property.
Qualifications
Bachelor’s degree in Hospitality, Business, Marketing, or related field.
Minimum 5–8 years’ experience in luxury hotel sales, preferably with consortia or travel trade focus.
Additional Information
Your Experience And Skills Include:
Existing network within China’s luxury travel industry is highly desirable.
Strong understanding of Chinese luxury traveller preferences, booking behaviours, and cultural expectations.
Fluent in Mandarin (native or near-native) and English; additional languages an advantage.
Proficiency with CRM systems, Microsoft Office, and Chinese social media platforms (WeChat, Weibo, Xiaohongshu).
Willingness to travel frequently within China and occasionally internationally.
Key Competencies
Luxury Service Mindset: Deep understanding of high-net-worth traveller needs.
Market Intelligence: In-depth knowledge of China’s luxury travel ecosystem.
Relationship-Driven: Strong networking and partnership-building skills.
Commercial Acumen: Ability to balance relationship-building with revenue results.
Cultural Fluency: Able to bridge Chinese market expectations with global brand standards
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitality
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Great news! Raffles Hotels & Resorts is currently hiring and seeking a DIRECTOR OF LUXURY CONSORTIA SALES China to join their team. Feel free to download the job details.
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