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Urgent! E-commerce & Digital Marketing Manager | FMCG | B2C/DTC | Up to 6K + VB Job Opening In Central Singapore Community Development Council – Now Hiring Manpower Staffing Services (S) Pte Ltd - Head Office

E commerce & Digital Marketing Manager | FMCG | B2C/DTC | Up to 6K + VB



Job description

Job Description:

  • Drive revenue growth, optimizing user experience, and managing our digital marketing and creative teams.

  • Manage social media platforms by working closely with internal and external stakeholders
  • Executive EDM campaigns using tools like Klaviyo or Mailchimp (segmentation, flows, automation, A/B testing).

  • Plan and manage influencer partnerships and paid social media campaigns.

  • Oversee marketing collaterals/visuals (graphics, video editing, photography), captions, and formats ensuring adherence to organization guidelines
  • Track performance, engagement, and impact of social media on site traffic and conversions.

  • Oversee the design, development, maintenance, and security of the e-commerce site.

  • Work with developers to implement updates, new features, and perform regular audits.

  • Define e-commerce goals and KPIs; develop strategies to meet them.

  • Manage e-commerce budget, forecast revenue, monitor margins, and ROI.

  • Track performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards and perform routine reporting.

  • Oversee product listings, pricing updates, stock availability, and site merchandising.

  • Coordinate order fulfilment, customer service workflows, and operational troubleshooting.

  • Ensure seamless integration across inventory, logistics, and payment gateways.

  • Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.

  • Monitor and analyze marketing metrics to assess performance, report findings, and adjust strategies accordingly.

Requirements

  • Degree in Marketing, Business or related field.

  • Possess 4 years of experience in a similar role, preferably in B2C or DTC brands.

  • Hands-on experience with e-commerce platforms, email marketing tools, and social media management tools.

  • Experience with Shopify, Google tools, Meta Business Suite is advantageous


Required Skill Profession

Other General



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