Executive / Senior Executive of Marketing and Design -

Roles & Responsibilities

Responsibilities (Key Result Areas & Activities)

Marketing

• Support the Marketing Manager for all branding and marketing activities for assigned brands -including brands within the coffeeshop/ food court as well.
  
  
• Responsible for Brands' positioning across all assets and collaterals.
  
  
• Liaise with advertising agencies, landlords or partners to arrange promotional campaigns in all types of media for the brand or key individuals.
  
  
• Manage the deliverables required within the brand-from POS setup, E-commerce, Menu setup, etc.
  
  
• Track and report completion of key deliverables, assist in pre- and post-analysis of sales campaign.
  
  
• Monitor the progress of marketing campaigns using various metrics, recommend ways to improve and submit reports on the campaigns' performance.
  
  

Design

• Conceptualise, design and layout artworks for both online and offline platforms
• Develop creative illustration and design work solutions for different touch points ranging from digital advertising, social media creatives, online marketplace, e-commence to print advertising and in-store collaterals.
  
  
• Edit photographs and illustrations as assigned
• Manage adaptation of artwork for marketing team
• Manage and maintain image galleries
• Proper documentation and archival of artwork files
• In charge of in-house photoshoots for photos needed in collaterals and marketing events
• Video short clips creations

Others

• Support the Marketing Manager in brand initiatives and all other marketing matters including additional responsibilities as assigned.
  
  

Required to - KNOW (Skills, Knowledge & Behaviours)

• Candidate must possess at least a Diploma in Marketing or Communications and/or Art/Design/Creative Multimedia or equivalent.
  
  
• Senior Executive must have minimum 4 years of relevant working experience in the same role/function
• Possess excellent written and spoken English
• Familiarity with photography, design software and technologies (such as InDesign, Illustrator, Photoshop, Lightroom, AfterEffects/ Video Editing)
• Excellent sense in creativity design & layouts, producing visuals finished artwork, mock-up & general duties
• Detail-oriented, independent, with excellent business acumen
• Team player with good interpersonal & presentation skills
• Possess enthusiasm in learning and keen to get feedback for improvement
• Able to work on several projects at tight timeline

Tell employers what skills you have
Galleries
Multimedia
Illustration
Social Media
Landlords
Photos
Lightroom
Campaign Monitor
Photography
Presentation Skills
Team Player
Layout
InDesign
Adaptation