Executive/Senior Executive, Marketing and Social Media Management

Job description

Capital College of The Arts, Management, and Technology (CCAMT) in Singapore is seeking a dynamic Senior Executive for Marketing and Social Media Management.

This strategic role is central to elevating our brand presence, driving engagement across digital platforms, and supporting our institutional growth through innovative marketing initiatives.

The ideal candidate will have strategic marketing expertise, advanced social media management skills, and proven experience in brand development within the education sector.

About Us: Founded in 2013, CCAMT has grown to a comprehensive higher education institution offering courses across the arts, management, and technology.

In 2020, we expanded our curriculum to reflect our diverse academic offerings and rebranded to our current name.

We are partnered with UK's University of Sunderland, and US' Rochester Institute of Technology.

Our Programs:

We offer various programs, including:

• Certificate in Foundation Studies
• Diplomas and Advanced Diplomas in Arts Management, Design, Digital Design, Dance, Digital Entrepreneurship and eCommerce Management, Musical Theatre, Music Performance, and Visual Arts
• Advanced Diploma in Visual Arts (Photography and Digital Media)
• Master of Arts Education, Master of Arts Design, Master of Arts Visual Practice

Key Responsibilities

Strategic Marketing Leadership

·       Develop and execute comprehensive marketing strategies to enhance CCAMT's brand presence and market position

·       Lead strategic marketing initiatives aligned with institutional goals and objectives

·       Oversee brand consistency across all marketing channels and communications

·       Manage marketing budget and analyze ROI on marketing investments

Social Media Strategy & Management

·       Develop and implement strategic social media campaigns across Facebook, Instagram, LinkedIn, TikTok, WeChat, XiaoHongShu and emerging platforms

·       Create engaging content calendars that align with marketing objectives and brand messaging

·       Monitor social media analytics and optimize content strategy based on performance insights

·       Manage social media crisis communications and maintain positive brand reputation

Content Creation & Brand Management

·       Lead the creation of high-quality marketing collaterals including brochures, videos, infographics, and digital assets

·       Ensure all marketing materials adhere to brand guidelines and maintain professional standards

·       Coordinate with external vendors and agencies for specialized marketing projects

·       Oversee video content production from concept to completion

·       Capture original visual content through photography and videography at college events, classes, and activities to build comprehensive marketing content library

Analytics & Performance Management

·       Track and analyze marketing KPIs and social media metrics to measure campaign effectiveness

·       Prepare comprehensive performance reports for senior management and COO

·       Conduct competitive analysis and market research to inform strategic decisions

·       Implement data-driven optimizations to improve marketing performance

Cross-Departmental Collaboration

·       Provide strategic marketing support to academic and administrative departments

·       Lead cross-functional marketing projects and initiatives

·       Develop marketing templates and protocols for college-wide use

·       Mentor junior marketing staff and coordinate team development activities

Educational Qualification and Experience

Required:

·       Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or related fields

· years of progressive experience in marketing and social media management, preferably in education or professional services

·       Proven track record in developing and executing successful marketing campaigns

·       Experience in team leadership and cross-functional project management

Preferred:

·       Advanced marketing certifications (Google Analytics, Facebook/Meta Blueprint, etc.)

·       Experience in the higher education sector or creative industries

·       Background in international marketing or multicultural audience engagement

Skills and Competencies

Technical Skills

·       Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

·       Expertise in social media management tools (Hootsuite, Buffer, native platform tools)

·       Photography and basic videography skills with proficiency in photo/video editing software (Adobe Lightroom, Premiere Pro, or equivalent)

·       Strong analytical skills with experience in Google Analytics, social media analytics, and marketing automation platforms

·       Proficient in Google Workspace, Office 365, and project management tools

Strategic & Leadership Skills

·       Strategic thinking and ability to translate business objectives into marketing strategies

·       Strong leadership and mentoring capabilities

·       Excellent project management skills with ability to handle multiple initiatives simultaneously

·       Data-driven decision making and performance optimization expertise

Communication & Interpersonal Skills

·       Exceptional written and verbal communication skills for diverse audiences

·       Strong presentation skills for senior management reporting

·       Cultural sensitivity and ability to work in multicultural environments

·       Fluent in English; bilingual capabilities (Mandarin, Malay, or other Asian languages) highly advantageous

Creative & Innovation Skills

·       Creative thinking with ability to develop innovative marketing concepts

·       Strong visual design sense and understanding of current design trends

·       Ability to stay current with digital marketing trends and emerging technologies

·       Problem-solving skills and adaptability in fast-paced environments

Additional Considerations

This position requires:

·       Ability to work extended hours during campaign launches and tight project deadlines

·       Self-directed work approach with minimal supervision while maintaining accountability for deliverables

·       Adaptability to rapidly changing priorities and ability to manage multiple urgent projects simultaneously

·       Proactive problem-solving skills when facing technical or creative challenges

CCAMT is committed to offering a supportive and vibrant work environment with opportunities for professional growth and career advancement within our expanding institution.

Application Process

We welcome applications from individuals passionate about strategic marketing and brand development in the education sector.

Please send your cover letter, resume, portfolio of marketing work, and references to

Please include in your application:

·       A portfolio showcasing your marketing campaigns and social media success stories

·       Examples of content you have created (graphics, videos, social media posts)

·       Brief case study of a successful marketing project you have led

Capital College of the Arts, Management, and Technology is dedicated to fostering a diverse and inclusive workplace and is an equal opportunity employer.

Required Skill Profession

Other General