Field Marketing Manager Asia

Job description

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50.

Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in‑class platform.

Our Winning Culture is the engine that drives our teams of innovators.

We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins – big and small.

Supported by operating principles of being strategy-led, values -based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here.

Everything that makes you unique is welcome; join us and let’s build what’s next - together!

We’re seeking a driven, hands‑on marketer who thinks and acts like a business owner.

You’ll have the autonomy to shape strategies, make bold decisions, and deliver results that move the needle.

From crafting go‑to‑market plans to running campaigns end‑to‑end, you’ll take full ownership — budgets, timelines, outcomes.

If you thrive on independence, accountability, and turning ideas into measurable impact, this is your role.

We’re looking for a self‑starter who treats the marketing function as if it’s their own business — someone who’s proactive, resourceful, and accountable for delivering results from strategy through to execution.

Key Responsibilities

• Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth.
  
  
• Run it like a business: Manage budgets, timelines, and priorities with a P&L mindset, ensuring ROI for every activity.
  
  
• Lead from the front: Drive campaigns end‑to‑end — from market research and positioning to creative execution and performance tracking.
  
  
• Be resourceful: Identify opportunities, solve problems, and adapt quickly without waiting for instruction.
  
  
• Cross‑functional leadership: Partner with sales, product, and operations to ensure seamless go‑to‑market execution.
  
  
• Data‑driven decisions: Use analytics and insights to refine strategies and deliver better outcomes.
  
  

Your Impact

As a trusted leader and subject matter expert, you will:

• Strategic Advisory: Generate plans for countries including: Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Philippines.
  
  
• Trusted Advisor: Build trusted relationships with key partners, customers and prospects through marketing campaigns.
  
  
• Thought Leadership: Establish Anaplan at industry events, in thought leadership opportunities, and through social media.
  
  

What We’re Looking For

Proven experience managing marketing programs with measurable success - 10+ years in Field Marketing roles

• Experience in high technology B2B enterprise software field marketing required; SaaS/on‑demand software experience highly desired.
  
  
• Proven experience managing marketing programs with measurable success - 10+ years in Field Marketing roles
• Experienced in Account Based Marketing techniques and demonstrable ability to work with global cross‑functional commercial teams to develop ABM programmes for key accounts
• Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs
• Splash, CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
  
  
• Strong Analytical skills to identify ROI of marketing programs
• Entrepreneurial spirit and ability to work independently with minimal oversight.
  
  
• Strong project management and stakeholder engagement skills.
  
  
• A hands‑on approach — willing to roll up sleeves and make things happen.
  
  

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business.

DEIB improves our workforce, enhances trust with our partners and customers, and drives business success.

Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader.

We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique.

We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment.

Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet.

Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan.

The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
  
  
• Send job offers via email.
  
  All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
  
  

All emails from Anaplan would come from an @anaplan.com email address.

Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.

Required Skill Profession

Advertising