Responsibilities
Develop and implement the global marketing strategy, brand strategy, and annual marketing plan, ensuring alignment with the Group's overall business goals.
Drive global brand consistency, market positioning, and messaging across all touchpoints and regions.
Lead market intelligence efforts to identify new market opportunities, emerging trends, and competitive threats, providing strategic insights to the executive team.
Foster a culture of creativity, innovation, data-driven decision‐making, and accountability.
Manage the marketing center's budget, resources, and agency relationships to ensure maximum efficiency and impact.
Requirements
A Bachelor's degree in Marketing, Business, Communications, or a related field is required.
A minimum of 15+ years of progressive experience in marketing, with at least 8 years in a senior leadership role within a B2B technology environment.
Experience in the telecommunications or network infrastructure industry is essential.
Ability to think strategically and translate business objectives into an effective marketing plan.
Strong understanding of telecommunications technology (4G/5G, RAN, RF) to credibly lead marketing for technical products.
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