General manager, Marketing Center

Responsibilities

• Develop and implement the global marketing strategy, brand strategy, and annual marketing plan, ensuring alignment with the Group's overall business goals.
  
  
• Drive global brand consistency, market positioning, and messaging across all touchpoints and regions.
  
  
• Lead market intelligence efforts to identify new market opportunities, emerging trends, and competitive threats, providing strategic insights to the executive team.
  
  
• Foster a culture of creativity, innovation, data-driven decision‑making, and accountability.
  
  
• Manage the marketing center's budget, resources, and agency relationships to ensure maximum efficiency and impact.
  
  

Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field is required.
  
  
• A minimum of 15+ years of progressive experience in marketing, with at least 8 years in a senior leadership role within a B2B technology environment.
  
  Experience in the telecommunications or network infrastructure industry is essential.
  
  
• Ability to think strategically and translate business objectives into an effective marketing plan.
  
  
• Strong understanding of telecommunications technology (4G/5G, RAN, RF) to credibly lead marketing for technical products.