Global Product Marketing Manager, Messaging Ads (Content & Services)
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We are seeking a talented Global Product Marketing Manager to bring the vision of TikTok's Global Lead Ads (Messaging Ads) to life.
The ideal candidate possesses a deep understanding of market trends, the competitive landscape, and a proven ability to positively influence product development and cross-functional collaboration.
The candidate should thrive in ambiguity, exhibit strong product acumen, and have experience in multicultural, dynamic environments.
This is a full-time position based in Singapore.
Responsibilities
Develop the go-to-market strategy (0-1) for TikTok Lead Ads solutions and ensure flawless operational execution
Collaborate with cross-functional teams for the successful delivery of strategic business/product initiatives, particularly with our Product and Partnerships teams
Partner with downstream teams to understand user pain points, form business requirements, and prioritize solutions
Act as a product advocate to align adjacent product teams with shared goals
Formulate and execute product tests with clear methodologies and exit goals
Effectively communicate the value proposition of new products to stakeholders and manage cross-functional work streams
Craft and deliver effective collateral and packages to the market
Qualifications
Minimum Qualifications
BA/BS degree or above
3+ years of product marketing or product management experience with digital ad products, or 5+ years in digital advertising or business messaging
Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
Ability to build compelling narratives and simplify marketing messaging for different audiences
Fast learner with a good sense of judgment and original thinking
Commercial mindset with experience building business cases from market research and analysis
Excellent communication, organizational, and analytical skills.
Ability to motivate teams and drive outcomes, unblocking issues where needed.
Preferred Qualifications
Strong knowledge of APAC and LATAM market nuances and advertising trends is a plus
Experience with business messaging, signals or APIs is a plus
About TikTok
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission.
Our innovative product helps people authentically express themselves, discover and connect.
Our global, diverse teams make that possible.
We strive to do great things with great people, leading with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
We embrace challenges and foster an Always Day 1 mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people across the globe, and so does our workplace.
We are committed to celebrating diverse voices and creating an environment that reflects the communities we reach.
Job Details
Senior and employment type sections: Not Applicable; Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet
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