Head of Admissions

Job description

Our Client

Our client, a renowned UK-based international education group establishing its new campus in Singapore, is seeking a Head of Admissions.

This senior leadership role is pivotal in shaping the organisation’s enrolment strategy, driving sustainable growth, and safeguarding its premium positioning in a competitive international education landscape.

Key Responsibilities

1.

Strategic Leadership & Planning

• Lead market research and competitor analysis to position the organisation effectively.
  
  
• Present enrolment reports, forecasts, and recommendations to senior leadership and the Board.
  
  
• Set and monitor KPIs across the admissions function, including satisfaction, conversion, yield, and retention.
  
  
• Provide leadership during market or economic challenges impacting enrolment.
  
  

2.

Team Leadership & Development

• Recruit, lead, mentor, and develop a high-performing admissions team, including Officers, Assistants, and Parent Ambassadors.
  
  
• Conduct performance reviews with clear objectives and professional development plans.
  
  
• Build a culture of collaboration, accountability, and continuous improvement.
  
  
• Ensure training programmes support consistent, high-quality family engagement.
  
  

3.

Customer Journey Management

• Design and refine the family journey from enquiry to enrolment, ensuring a seamless and premium experience.
  
  
• Maintain detailed customer journey maps to identify key decision points and opportunities for differentiation.
  
  
• Implement standards of engagement, communication protocols, and service quality measures (e.g., turnaround time, mystery shopping).
  
  
• Introduce lead scoring and prioritisation to focus on high-potential families.
  
  
• Regularly gather and act on parent feedback to refine processes.
  
  

4.

Enrolment Management & Selection

• Ensure consistent application of admissions criteria, assessments, and selection protocols.
  
  
• Oversee waitlist and late admissions management.
  
  
• Handle escalated or complex cases with discretion and care.
  
  
• Maintain strong feeder and referral networks.
  
  

5.

Retention & Re-enrolment

• Lead strategies to strengthen retention and reduce attrition.
  
  
• Analyse patterns and implement targeted interventions.
  
  
• Oversee annual re-enrolment campaigns and loyalty initiatives.
  
  
• Partner with academic and support teams to address factors influencing retention.
  
  

6.

Marketing & Brand Partnership

• Collaborate with the Head of Marketing to drive recruitment campaigns and visibility initiatives.
  
  
• Represent the organisation at education fairs, corporate events, and open houses.
  
  
• Build partnerships with corporations, chambers of commerce, embassies, and relocation firms.
  
  
• Lead the planning and execution of flagship admissions events and outreach initiatives.
  
  
• Oversee admissions collateral and ensure brand alignment.
  
  

7.

External Relations & Partnerships

• Represent the organisation at key international events and conferences.
  
  
• Cultivate relationships with corporate HR, mobility managers, and international organisations.
  
  
• Engage with ministries and regulators on relevant policy matters where needed.
  
  

8.

Compliance & Risk Management

• Ensure compliance with local regulations, accreditation standards, and data protection.
  
  
• Maintain ethical and transparent admissions practices.
  
  
• Lead internal and external audits of admissions processes.
  
  

9.

Data & Reporting

• Develop and maintain dashboards for real-time tracking of admissions performance.
  
  
• Produce regular analysis and market benchmarking for senior leadership and the Board.
  
  

Requirements

• Bachelor’s degree in Business, Marketing, Education, or a related field.
  
  
• 7–10 years of progressive leadership experience in admissions or enrolment management, including at least 5 years within the international education sector, ideally with exposure to Singapore or Asia-Pacific.
  
  
• Proven record of achieving or exceeding enrolment targets in competitive markets.
  
  
• Demonstrated expertise in customer journey design, service excellence, and conversion optimisation.
  
  
• Strong stakeholder management, negotiation, and influencing skills with senior leadership and external partners.
  
  
• Strategic thinker with strong analytical and project management capabilities.
  
  
• Understanding of Singapore’s education market and regulatory context advantageous.
  
  
• Multilingual abilities (e.g., Mandarin, Japanese, Korean or others) considered an advantage due to the need to engage with diverse families and corporate partners.
  
  
• Flexibility to travel regionally and attend events or roadshows outside standard working hours when required

Application Process

Please submit your resume to Jun Jie ( ) or Emily Tan ( ), quoting Head of Admissions .

Only shortlisted candidates will be contacted.

EA License No. 24S2395

Registration No. R

Required Skill Profession

It Management & It Project Management