Head of Medical Marketing and Advocacy (m/f/d)

Job description

At Fresenius Medical Care, we’re dedicated to improving the lives of patients with chronic kidney disease through innovative, high-quality products and treatments.

Our vision—“Creating a future worth living.

For patients.

Worldwide.

Every day.”—guides everything we do.

With over 125,000 people working across 3,700 dialysis centers and 39 manufacturing sites worldwide, we provide direct patient care through our Care Delivery network, develop and supply medical products, therapies, digital solutions via Care Enablement, and accelerate transformation through our FME Reignite strategy.

Our values drive us: We Care for our patients, each other, and our communities.

We Connect across teams and borders to deliver excellence together.

And we Commit to doing things the right way, growing with purpose, and leading kidney care with innovation and compassion.

Commercial Business Services (CBS) drives commercial excellence across Care Enablement’s global business units.

As a Center of Excellence, CBS delivers market insights, health economic expertise, and consistent brand management to provide strategic product positioning, support market access, create validated marketing and sales effectiveness.

We lead commercial tools, processes, and sales training to maximize value and elevate the customer journey.

Join us to drive impactful commercial decisions worldwide.

Goal of function: We are seeking a Head of Medical Marketing and Advocacy (m/f/d) to lead and innovate Care Enablement advocacy strategies to improve external HCP stakeholder engagement and knowledge development, ultimately creating advocacy for innovative therapies.

The position involves developing and organizing customized advocacy programs such as therapy educational round tables, symposia and reference center programs for targeted education and advocacy, creating opportunities to meaningfully educate and impact the practice of participants.

It requires collaboration across all functions of the business units and regions (Marketing, Sales, Application, Compliance, and Medical Affairs) to develop an agile program strategy aligned with business priorities and strategic imperatives.

Your Responsibilities:

+ Lead the creation and execution of a strategic medical marketing and advocacy plan targeting external HCPs, aligned with business goals and addressing gaps, ensuring a consistent risk-based approach.

Collaborate with Medical Affairs and Commercial teams for scientific accuracy and strategic alignment
+ Collaborate with Medical Affairs to build strong relationships with internal and external speakers to create impactful educational programs.

Identify, engage, and nurture key opinion leaders (KOLs), rising stars, and regional champions.

Establish and support reference centers of excellence as hubs for peer-to-peer learning and clinical demonstration
+ Oversee planning, contracting, and execution of impactful advocacy activities like commercial symposia, workshops, and conferences.

Collaborate with internal and external stakeholders to ensure high-quality events within medical and legal compliance frameworks
+ Lead the creation of targeted therapy content of the programs and events for diverse external audiences ensuring compliance with regulations and accreditation standards.

Collaborate with KOLs on timely, creative promotion using marketing and social media platforms
+ Establish a global approval matrix for activities to ensure education programs comply with regulations and standards.

Monitor and implement emerging regulatory trends
+ Lead a small team, ensure budget transparency, and foster a high-performance, collaborative culture
+ Assess educational program effectiveness using data, feedback, and performance metrics to drive continuous improvement

Your Profile:

+ Ideally Master’s degree in Life Sciences, Pharmacy, or Medicine.

Advanced qualifications such as a PhD, Doctorate, MBA, or a marketing degree are considered a plus.

Candidates with strong relevant experience may also be considered from other academic backgrounds
+ Min of 5-7 years of experience with advanced degree (alternatively min.

of 10-15 years of experience with Master’s degree) in medical marketing, HCP education, or advocacy development within the pharmaceutical or biotech industry
+ Fluent in English, additional language skills (e.g., Dutch, German, Spanish) are a plus
+ Proven track record of building and managing KOL networks and educational initiatives
+ Strong understanding of regulatory and compliance frameworks in medical communications
+ Leads with vision and impact, demonstrating excellent communication, project management, and stakeholder engagement skills while navigating complexity, ensuring accountability, and driving continuous improvement to achieve strategic goals
+ Willingness to travel regionally/nationally as needed

Our Offer for you:

There is a lot you can discover at Fresenius Medical Care, regardless in which field you are an expert and how much experience you have - all dedicated to your professional journey.

+ Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the world
+ Individual opportunities for self-determined career planning and professional development
+ A corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest one
+ A large number of committed people with a wide range of skills, talents and experience
+ The benefits of a successful global corporation with the collegial culture of a medium-sized company

Required Skill Profession

Other General