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Urgent! Information Technology - Digital Marketing Technology Specialist Job Opening In Singapore, Singapore – Now Hiring Singapore Airlines
Job Description
This role bridges the gap between the Marketing and IT teams, ensuring that marketing vision is effectively translated into technical implementation.
The Digital Marketing Technologist is expected to have deep knowledge of digital marketing practices and strong technical acumen.
Individuals in this role are expected to guide teams in adopting digital tools and data for campaign success and personalization.
They function as subject matter expert on platforms like Salesforce, Adobe, and Google, and ensures marketing goals are translated into technical execution.
Key Responsibilities
- Research and recommend new MarTech (analytics, automation, advertising) to upgrade marketing and personalization.
- Keep company current with best practices such as Gen AI.
- Implement and configure marketing tech: CMS, CDP, CRM, marketing automation, analytics, and tag management.
Ensure proper integration with tech stack.
- Integrate marketing/advertising tools with enterprise systems for unified, real-time data flows (e.g., connect analytics/CDP with ad platforms).
Ensure website, email, app, and CRM work seamlessly together.
- Maintain marketing data quality and compliance.
Troubleshoot data integration issues and ensure privacy/security standards.
- Support campaign execution and tracking (e.g., via Google Tag Manager), ensuring proper attribution and recommending tools to increase efficiency.
- Optimize website and mobile app for SEO, conversion, and personalization using A/B testing and analytics (e.g).
- Manage A/B and multivariate tests, analyse results, and support personalization and next-best-action.
- Set up dashboards and analytics, report on KPIs (traffic, conversions, ROI, CPA), and deliver actionable insights for improvement.
- Train teams on MarTech tools and best practices, prepare documentation (e.g), and provide support.
- Collaborate across Marketing, IT, Data, and agency partners; translate marketing needs into technical requirements.
- Explore and pilot new marketing technologies (e.g., AI, journey tools) to enhance efficiency and customer experience.
Required Skills & Qualifications
- Bachelor’s in Computer Science, Info Systems, Marketing, or related/equivalent work experience.
- At least 4 years or more of experience in digital marketing technology, operations, or related agency/provider experience (e.g., Salesforce, Adobe, Google).
Cross-channel marketing experience (web, email, social, mobile) required.
- Solid grasp of digital marketing tactics: SEO, SEM/PPC, content, analytics, social, and email.
- Proficient in MarTech/ad tools: CMS, analytics (Google/Adobe, GTM), ad platforms (Google Ads, DV360, Meta), CDPs, marketing automation (e.g., HubSpot, Salesforce MC, Adobe Campaign).
Experience with GPT, DALL·E, Copy.ai, Gemini, Claude, APIs, webhooks, and mobile app campaigns.
- Skilled in using campaign data and basic scripting (SQL, HTML/CSS/JS).
Comfortable editing code (e.g) for tags or pixels.
- Analytical mindset and problem-solver.
Data-driven and experienced with dashboards and reporting.
- Strong communication and collaboration skills.
Can act as a “translator” between tech and marketing teams.
- Organized project manager with ability to handle multiple projects.
Agile experience is a plus.
- Eager to learn and bring new MarTech/AI solutions to the business.
- Relevant certifications (Google Analytics, Google Ads, Salesforce, Adobe, Facebook Blueprint, etc.) highly valued.
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Unlock Your Information Technology Potential: Insight & Career Growth Guide
Real-time Information Technology Jobs Trends in Singapore, Singapore (Graphical Representation)
Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Information Technology in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 2444 jobs in Singapore and 2262 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Information Technology roles. These dynamic trends provide a better understanding of the job market landscape in these regions.
Great news! Singapore Airlines is currently hiring and seeking a Information Technology Digital Marketing Technology Specialist to join their team. Feel free to download the job details.
Wait no longer! Are you also interested in exploring similar jobs? Search now: Information Technology Digital Marketing Technology Specialist Jobs Singapore.
An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Singapore Airlines adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Information Technology Digital Marketing Technology Specialist Jobs Singapore varies, but the pay scale is rated "Standard" in Singapore. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Information Technology Digital Marketing Technology Specialist typically include Computer Occupations and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Here are some tips to help you prepare for and ace your job interview:
Before the Interview:To prepare for your Information Technology Digital Marketing Technology Specialist interview at Singapore Airlines, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Singapore Airlines's products or services and be prepared to discuss how you can contribute to their success.
By following these tips, you can increase your chances of making a positive impression and landing the job!
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