KeKey responsibilities
Digital marketing: Planning, executing, and monitoring digital marketing campaigns, which may include SEO, SEM, and social media.
Technical management: Overseeing IT-related functions, such as website, server, and software management, to ensure they support marketing goals.
Data analysis: Using analytical skills to manage product listings, analyze sales data, and report on the performance of marketing activities.
Cross-functional collaboration: Working with other teams to ensure marketing efforts are aligned with overall business objectives and can be technically supported.
Content and strategy: Developing and executing marketing strategies, which often involves creating content and shaping brand experiences that are technically feasible and impactful.
Required skills and background
Technical background: A background in a technical field like computer science, engineering, or information technology is often beneficial, according to Draft.dev.
Marketing knowledge: Proficiency in traditional and digital marketing techniques is crucial for developing and implementing strategies.
Analytical skills: The ability to analyze data, interpret sales reports, and measure campaign effectiveness is key.
Creative mindset: A creative approach is needed for developing marketing campaigns and content that engage customers.
Communication: Strong communication skills are essential for coordinating with different departments and explaining technical concepts to non-technical team members.
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