Lead Designer

Job description

Important: Please include a link to your updated creative portfolio either in your CV or when submitting your application.

Applications without portfolios will not be processed.

Ask & Embla is on the lookout for a Lead Designer to be the ultimate guardian of our visual identity and creative output.

This role is a senior-level individual contributor role, and you will serve as the standard for design quality, own the evolution of our brand's design system, and provide final creative approval on all major outputs.

If you're a seasoned designer with an exceptional eye for detail and a passion for brand consistency, we want to hear from you.

What You'll Do:

- Act as the final approver for all major design outputs, ensuring every asset meets the highest standards for:

• Craft and Quality: Reviewing and signing off on the execution and aesthetic detail of each piece.
  
  
• Brand Integrity: Ensuring all designs align with the established brand guidelines and visual tone.
  
  
• Cohesion: Verifying that all assets are consistent with each other and fit into the overall brand ecosystem.
  
  

- Drive the evolution and adherence of all creative materials to the brand's visual identity by:

• Owning the Design System: Defining and updating core elements like typography, color palettes, and component libraries.
  
  
• Developing Style Guides: Creating and maintaining clear, comprehensive guides for use across the organization.
  
  
• Providing Direction: Ensuring a cohesive visual tone is applied consistently across all channels, including web, social media, print, and video.
  
  

- Lead and execute the design on high-impact projects that set the creative standard, such as:

• Major brand campaigns and product launches.
  
  
• Core brand identity updates or refreshes.
  
  
• New visual initiatives that define the brand's future look and feel.
  
  

- Partner with senior leadership to ensure design strategy supports business goals by:

• Aligning with Vision: Collaborating with the Creative Director to ensure design systems reflect the long-term brand vision.
  
  
• Supporting Campaigns: Working with the Senior Art Director to align creative execution with campaign narratives.
  
  

- Guide junior designers to ensure visual consistency and high quality by:

• Providing on-brand graphic and motion templates where possible.
  
  
• Ensuring that junior and mid-level designers are following best practices and internal brand guidelines.
  
  

Who You Are:

• With minimum 5 years of proven experience as a senior-level designer or similar role, with a deep understanding of design principles and brand systems, experience in fashion, beauty, or retail / e-commerce is preferred, but not required.
  
  
• An exceptional portfolio showcasing a strong eye for detail, visual quality, and brand-consistent work.
  
  
• Expertise in owning and evolving a brand's visual identity across multiple touchpoints.
  
  
• Strong mentorship skills and the ability to set creative standards for a team.
  
  
• A collaborative spirit and experience working with a multidisciplinary creative team.
  
  

Who We Are:

Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 600,000 across our social media channels.

As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team.

That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries.

We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between.

Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply Please submit your resume and a quick note expressing your interest in this position through this Indeed posting.

Learn More about Ask & Embla:

Website -

Instagram -

Facebook -

Pinterest -

TikTok -

Required Skill Profession

Other General