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Urgent! Lifecycle Marketing Manager Job Opening In Singapore, Singapore – Now Hiring Singtel Group

Lifecycle Marketing Manager



Job description

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An empowering career at Singtel begins with a Hello.

Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel.

Every hello at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights.

So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Be a Part of Something BIG!

At Singtel, we're transforming the way we connect with customers—and we want you to be a part of it.

As a Lifecycle Marketing Manager , you’ll play a critical role in shaping and executing our customer engagement strategy.

Your mission?

Drive meaningful connections that deliver value at every stage of the customer journey.

This role is all about creating impact.

You’ll be responsible for maximising customer value, driving retention, and unlocking growth opportunities through targeted uplift strategies.

By blending data-driven insights with seamless, personalised customer experiences across channels, you'll help us reimagine lifecycle marketing at scale.

Make an Impact by

  • Maximise customer value by driving retention, ARPU growth, and upsell through data-informed lifecycle strategies.

  • Leverage analytics to guide base management decisions and uncover new opportunities for value creation and deeper engagement.

  • Deliver targeted campaigns that enhance loyalty, using segmentation, behavioural data, and personalisation techniques.

  • Keep a pulse on the market , tracking competitor moves and emerging trends to ensure our strategies remain relevant and customer-first.

  • Experiment with new tech , including AI tools, to elevate campaign targeting, messaging, and reach.

  • Design and execute omnichannel campaigns , using hyper-personalisation and contextual marketing methods to boost impact.

  • Collaborate cross-functionally with teams such as Product Marketing, Sales, and Analytics to develop automated engagement flows driven by predictive models and customer behavioursOwn campaign delivery —from timeline management to execution and tracking—to ensure timely and seamless rollout.

  • Measure what matters , reporting campaign performance against KPIs and translating insights into continuous improvement.

Skills for Success

  • Degree in Marketing / Business Management / Economics
  • At least 5 years of experience in Customer Lifecycle Marketing/ Marketing/ Business Analyst, CRM.

    Bonus if have experience working in a telco environment
  • Familiar with Marketing automation tools and/or CRM platforms
  • Familiar with MarTech solutions, e.g. Oracle Marketing Cloud, Salesforce
  • Proficient in using Power BI, Excel
  • Experienced in conducting market research and statistics
  • Possesses a curious mindset and is a data-driven thinker
  • Resilience & agility, comfortable with ambiguity, adapt quickly to market changes, and continuously refine strategies to stay competitive.

  • Self-starter, able to work in a fast-paced, high-pressure atmosphere with strong collaboration, stakeholder management and influencing skills.

  • Results oriented, creative and dare to propose new solutions.

Rewards that Go Beyond

  • Full suite of health and wellness benefits
  • Ongoing training and development programs
  • Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth.

Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

#J-18808-Ljbffr


Required Skill Profession

Online Marketing



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    Unlock Your Lifecycle Marketing Potential: Insight & Career Growth Guide


  • Real-time Lifecycle Marketing Jobs Trends in Singapore, Singapore (Graphical Representation)

    Explore profound insights with Expertini's real-time, in-depth analysis, showcased through the graph below. This graph displays the job market trends for Lifecycle Marketing in Singapore, Singapore using a bar chart to represent the number of jobs available and a trend line to illustrate the trend over time. Specifically, the graph shows 10105 jobs in Singapore and 8943 jobs in Singapore. This comprehensive analysis highlights market share and opportunities for professionals in Lifecycle Marketing roles. These dynamic trends provide a better understanding of the job market landscape in these regions.

  • Are You Looking for Lifecycle Marketing Manager Job?

    Great news! is currently hiring and seeking a Lifecycle Marketing Manager to join their team. Feel free to download the job details.

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  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Singtel Group adheres to the cultural norms as outlined by Expertini.

    The fundamental ethical values are:
    • 1. Independence
    • 2. Loyalty
    • 3. Impartiality
    • 4. Integrity
    • 5. Accountability
    • 6. Respect for human rights
    • 7. Obeying Singapore laws and regulations
  • What Is the Average Salary Range for Lifecycle Marketing Manager Positions?

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  • Interview Tips for Lifecycle Marketing Manager Job Success
    Singtel Group interview tips for Lifecycle Marketing Manager

    Here are some tips to help you prepare for and ace your job interview:

    Before the Interview:
    • Research: Learn about the Singtel Group's mission, values, products, and the specific job requirements and get further information about
    • Other Openings
    • Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.
    • Dress Professionally: Choose attire appropriate for the company culture.
    • Prepare Questions: Show your interest by having thoughtful questions for the interviewer.
    • Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.
    During the Interview:
    • Be Punctual: Arrive on time to demonstrate professionalism and respect.
    • Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.
    • Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.
    • Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.
    • Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.
    • Follow Up: Send a thank-you email to the interviewer within 24 hours.
    Additional Tips:
    • Be Yourself: Let your personality shine through while maintaining professionalism.
    • Be Honest: Don't exaggerate your skills or experience.
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    • Body Language: Maintain good posture, avoid fidgeting, and make eye contact.
    • Turn Off Phone: Avoid distractions during the interview.
    Final Thought:

    To prepare for your Lifecycle Marketing Manager interview at Singtel Group, research the company, understand the job requirements, and practice common interview questions.

    Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Singtel Group's products or services and be prepared to discuss how you can contribute to their success.

    By following these tips, you can increase your chances of making a positive impression and landing the job!

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