Manager / Assistant Manager, Genting Rewards

Job Responsibilities

• Analyze overall loyalty program strategies and segmentation, including tier structures, benefits, and engagement models
• Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI
• Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) to the loyalty ecosystem
• Plan and execute rewards catalogs and ensure a seamless redemption experience for members
• Oversee the execution of loyalty program and promotions (e.g., point multipliers, tier upgrades, special events), including support and testing of system enhancements, app updates, or campaign set-ups
• Leverage on technology to elevate every member touchpoints, ensure customer engagement experiences are consistent and optimized
• Update and maintain all policies and procedures of approved program activities and campaigns are prepared and executed in compliance with the Company and statutory regulations
• Coordination of activities and functions with various supporting departments on guest retention

Job Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field
• Minimum 5 years of experience in loyalty marketing, or CRM
• Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
• Proficiency with CRM systems and digital marketing platforms is desirable
• Ability to work effectively under pressure and manage multiple projects with tight deadlines