Manager, Mainstream Brands Management EAPAC

Job description

**Key Accountabilities**

**Strategic Planning & Project Management**

+ Support the Director, Mainstream Brands, in the development and execution of strategic brand plans and initiatives across the EAPAC region.
+ Manage the localisation and launch of new brands in EAPAC, including leadership of key workstreams, and on-brand hotel openings.
+ Ensure alignment with global and EMEAA brand priorities, adapting initiatives to suit regional needs where appropriate.
+ Develop and manage regional toolkits and resources to support consistent, high-quality brand implementation across stakeholder groups (e.g. Development, Design & Engineering, HLG, and hotel teams).

**Guest Experience & Innovation**

+ Lead or support the delivery and embedment of global and regional brand projects in coordination with cross-functional corporate teams and external partners with a focus on enhancing Guest Love scores, brand preference, and loyalty i.e. Localisation and implementation of brand hallmarks , design and service experience to address key regional nuances

**Performance Monitoring & Insights**

+ Conduct brand performance diagnostics through internal data analysis, desktop research, or field assessments
+ Collaborate with the Insights team to identify and execute research programmes that support market understanding, brand perception, and opportunity identification.
+ Track and report on monthly brand performance metrics to inform action plans and drive continuous improvement.
+ Ensure effective measurement of brand investments and initiatives, linking performance outcomes to ROI.

**Brand Custodianship**

+ Ensuring brand integrity and consistency across all touchpoints and communications.
+ Act as a key point of contact for brand-related support to hotels and internal teams, including brand induction programmes, updated presentations, and access to brand platforms such as Brand Central.
+ Provide brand guidance to the Marketing Shared Services team, ensuring campaign development aligns with brand objectives and positioning.
+ Support hotel openings to ensure alignment with brand standards and effective ramp-up to deliver Heartbeat and commercial performance targets.
+ Maintain up-to-date brand standards; support standards publications and support hotels with compliance or waivers requests.

Oversee brand standards audits and provide necessary support to audit teams and hotels to execute the audit process.
+ Manage brand budgets, including payment processing, expense tracking, and reporting.

**Required Education, Experience, Technical Skills and Knowledge**

**Education**

+ Bachelor's or Master’s Degree in Brand Management, Marketing, Communications or an equivalent combination of education and work related experience

**Experience**

+ Minimum 5 years of brand management or brand marketing experience in a consumer and customer focused vertical with demonstrated proficiency in brand management, F&B strategy and/or marketing management including market research and insight.

Hospitality experience preferred.
+ Experience in a global MNC with matrix management environment preferred.
+ Prior exposure in multiple Asia Pacific markets preferred
+ Track record in project management and delivery of complex end to end workstreams from project chartering to launch and embedment.

Ability to demonstrate ownership and accountability to deliver projects on time.
+ Experience as a team player in a highly diverse team of different geographies and background, to develop innovations and solutions for our brands including guest experience project roll-out, brand identity embedment and marketing initiatives.
+ Constantly using data-driven approach to analyse business

**Required Skills:**

+ Strong project and stakeholder management skills
+ Ability to develop and maintain excellent working relationships across functions, especially Brand Management, Marketing, Commercial and Operations team
+ Strong team player with the ability to work independently and collaboratively.
+ Ability to use data analytics and visualizing tools to aid in storytelling and influence decision making will be an advantage.

Strong command in generative AI tools will be a plus
+ Experience in third party agency/vendor management
+ Possess sense of aesthetics in assessing brand creatives and collateral designs
+ Keen sense of commercial and financial acumen to ensure project feasibility and owners’ returns
+ Excellent oral, written communication and presentation skills, with ability to influence stakeholders in a matrix organization
+ Sensitive to cultural nuances

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale.

With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons.

You’ll experience our unique culture and brilliant colleagues who will support and inspire you.

With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company.

We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity.

That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively.

We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life.

These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year.

Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work.

IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.

We promote a culture of trust, support, and acceptance.

Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job?

We'll never know unless you hit the 'Apply' button.

Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.

We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

Required Skill Profession

Other General