Manager (Marketing & Events Programme) (Ref 26192)

Responsibilities

• Formulation & drive execution of the marketing plan for the NGL programme
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
  
  
• Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
• Plan and execute admissions processes for applicants to the NGL programme

Requirements

• Degree in any field; Business or Marketing preferred.
  
  
• Minimum of 5 years relevant experience
• Possess a creative and innovative mind for the development of engaging and targeted campaigns
• An analytical thinker who could interpret campaign data to drive decisions
• Keen knowledge of various digital marketing platforms and performance tracking
• Keen knowledge of marketing automation tools such as HubSpot and SendGrid
• Strong content marketing skills such as long and short-form content creation, copywriting
• Strong project management skills with the ability to coordinate and manage multiple projects concurrently
• Proficient in Microsoft excel and visualisation of dataset
• Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
• Enjoy meeting and connecting with new people

Licence no: 12C6060