Market Research Analyst / Senior Analyst (Qualitative Research)
We are seeking a dynamic and driven individual to join our team.
Depending on experience, you will join as an
Analyst
or
Senior Analyst , working primarily on qualitative research projects and, where relevant, integrating quantitative methods for comprehensive, mixed-method solutions.
Responsibilities
Assist in designing and executing qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies.
Conduct secondary research to support project objectives.
Help develop screeners, discussion guides, and interview scripts.
Take notes and assist in moderating qualitative research sessions.
Senior Analysts may also lead moderation.
Analyse qualitative data, identifying key themes and insights.
Contribute to report writing, including summarizing findings and preparing presentations.
Collaborate with senior researchers and clients to ensure high-quality research outcomes.
Where applicable and required, integrate qualitative and quantitative (e.g. surveys and secondary data sources) research methodologies and findings.
Hence exposure to quantitative research methods is required.
Project Management
Manage or assist in project setup and fieldwork management such as scheduling interviews, recruiting participants, arranging venues and coordinating with vendors.
Manage project timelines and collaborate with cross-functional stakeholders (i.e. client relations, operations, vendors, data science, etc.) to ensure timely project completion.
Provide regular project or fieldwork updates to clients.
Job Expectations & Requirements
Education:
Minimum bachelor’s degree in Market Research, Communications, Psychology, Sociology, Business, or a related field.
Experience at Analyst-level:
Fresh graduates are welcome but must present strong interest in qualitative research.
Prior exposure through an internship or similar experience will be an advantage.
Experience at Senior Analyst:
Minimum 1–2 years’ hands‐on experience in qualitative market research, including moderating and interviewing.
Familiarity or experience in quantitative or mix methodologies will be advantageous.
Analytical Skills:
Strong analytical and critical thinking abilities, with experience in data interpretation and reporting.
Communication Skills:
Strong interpersonal skills with the ability to articulate with clarity, engage and build rapport with a diverse range of participants, clients and colleagues.
Project Management:
Demonstrated ability to manage multiple projects simultaneously and in a highly organized approach, ensuring timely and high-quality delivery.
Attention to detail:
High level of accuracy and attention to detail in all aspects of research and reporting.
About Us
Welcome to the Insights Table.
We are a market research agency that see ourselves being able to do better for the industry.
On our table, we are proud of our drive, conviction, and authenticity to deliver best‐in‐class insights and value to our clients.
We strive to create a work environment that excites and motivates our people on the table.
An environment where individuals can be excited about starting their day, with a purpose, every day.
This is a table where insights are uncovered, curiosity leads to answers, important agenda are discussed, and informed decisions are made.
Above all, everyone on the table enjoys coming together.
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